On-Premise Activation Specialist

Responsibilities

• Legal and Compliance Accountability: Execute all programming in accordance with applicable legal requirements, responsible marketing standards, client marketing codes, and agency policies.
• Ensure activation activity, consumer engagement, social content, product handling, and point-of-sale materials remain within approved program guidelines.
• Activation Execution: Prepare for and execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.
• Consumer and Trade Engagement: Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
• Recruit relevant consumers, trade members, and community groups to participate in designated activations.
• Build bartender and trade engagement through credible, relevant, and educational brand experiences.

Requirements

• Must be 21 years or older
• Demonstrated strong oral, written, and interpersonal communication skills
• Strong organizational skills, and attention to quality, detail, and accuracy
• Must live in assigned territory and be willing to travel throughout
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check
• 3+ years of experience in beverage alcohol, hospitality or events
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments

Preferred

• Bilingual (English and Spanish-speaking) a plus

Benefits

• This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!