Campaign Activation & Engagement Manager, M&A and Transaction Solutions (AMATS)

Responsibilities

• Translate campaign strategies into integrated activation plans and audience engagement programs.
• Build practical activation roadmaps covering channels, audiences, timing, content deployment and follow-up activities.
• Ensure events, content, social, digital and sales enablement activities operate as part of a coordinated campaign rather than standalone initiatives.
• Align activation plans with business priorities, growth objectives and target audiences.
• Identify opportunities to improve efficiency and drive cost savings through greater standardization, reuse and scalability with global colleagues and external partnerships.
• Design engagement journeys that help move priority audiences from awareness through consideration and ongoing engagement.
• Develop activation approaches for key M&A and Transaction Solutions audiences including Private Equity firms, M&A Attorneys and other advisors and Strategic Corporates.
• Recommend and deliver engagement tactics that strengthen relationships and increase participation in marketing initiatives.
• Partner with business stakeholders and sales enablement teams to improve audience progression and follow-through.
• Working with Global Marketing Leader, develop and deliver third-party sponsorship strategy and calendar.

Requirements

• 5+ years of experience in B2B marketing, client engagement, campaign activation, events marketing, account-based marketing or integrated communications.
• Experience executing multi-channel marketing campaigns across complex stakeholder environments.
• Demonstrated ability to coordinate multiple teams and priorities simultaneously.
• Strong project and program management capability.
• Experience developing activation plans, engagement programs and audience-focused marketing initiatives.
• Excellent written and verbal communication skills.
• Strong commercial awareness and business acumen.
• Ability to influence stakeholders without direct authority.
• Ability to travel to proprietary and third-party events 6-10 times per year including occasional weekends.

Preferred

• Experience within professional services, consulting, financial services, insurance, legal, advisory or technology sectors.
• Experience supporting executive engagement programs, thought leadership campaigns or client-facing events.
• Familiarity with campaign measurement, sales enablement and marketing analytics.
• Experience operating in a global matrix organization.
• Naturally curious and commercially minded.
• Comfortable working in ambiguity and creating structure.
• Highly organized and execution-focused.
• Able to connect detailed delivery plans with broader business goals.
• Relationship-oriented and collaborative.
• Calm under pressure and able to manage competing priorities.

Benefits

• 401(k) savings plan with employer contributions
• employee stock purchase plan
• consideration for long-term incentive awards at Aon’s discretion
• medical, dental and vision insurance
• various types of leaves of absence, paid time off, including 12 paid holidays throughout the calendar year
• 15 days of paid vacation per year
• paid sick leave as provided under state and local paid sick leave laws
• short-term disability and optional long-term disability
• health savings account, health care and dependent care reimbursement accounts
• employee and dependent life insurance and supplemental life and AD&D insurance