Manager, Digital Activation

Responsibilities

• Manage the day-to-day activation and optimization of digital media campaigns across CTV, online video, display, digital audio, and YouTube.
• Oversee programmatic campaign execution, including audience targeting, DSP selection, campaign setup, pacing, and performance optimization.
• Partner with internal planning, strategy, and analytics teams to ensure campaigns align with client objectives and performance expectations.
• Monitor campaign performance, identify optimization opportunities, and provide actionable recommendations.
• Ensure accuracy across campaign setup, trafficking, budgets, reporting, and deliverables.
• Support the development and execution of high-impact digital activations that drive measurable business results.
• Work across leading programmatic platforms and digital media partners, including DV360, The Trade Desk, and Google Ads.
• Manage relationships with external media and managed-service partners.
• Evaluate platform capabilities, inventory opportunities, and emerging digital solutions to inform campaign recommendations.
• Collaborate with internal and external partners to troubleshoot campaign challenges and ensure successful execution.

Requirements

• Approximately 3–5 years of experience in digital media activation, programmatic buying, or performance media, preferably within an agency environment.
• Hands-on experience with programmatic DSPs, particularly DV360 and/or The Trade Desk.
• Experience activating campaigns across display, CTV, online video, and digital audio.
• Familiarity with Google Ads and managed-service media partnerships.
• Strong understanding of digital campaign setup, trafficking, pacing, optimization, and reporting.
• Experience managing campaign budgets and analyzing performance data to inform optimization decisions.
• Excellent organizational skills and exceptional attention to detail.
• Strong communication skills and the ability to collaborate with internal teams, clients, and external partners.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proficiency in Excel and digital campaign reporting tools.

Preferred

• Experience supporting retail, e-commerce, or other performance-driven consumer accounts.
• Experience managing or mentoring junior team members.
• Familiarity with measurement, attribution, audience segmentation, and campaign testing.
• Experience working with managed-service partners and integrated media teams.