Omni-channel Marketing Director

Responsibilities

• Own the North America omni retail marketing strategy across Toys and Edge - one connected view of how we win from first impression to checkout, in-store and online.
• Own commercial retail media across Walmart Connect, Roundel and retailer networks - strategy, budget allocation, retailer media relationships and performance accountability for how we drive customers to and convert within retailer ecosystems.
• Partner closely with ZURU's global media planning leads on total channel strategy, brand media integration and annual retailer planning - this role owns the commercial retail media layer; global owns total media planning and buying.
• Lead the shopper marketing function, with the Senior Shopper Marketing & Brand Activation Manager reporting into this role - setting standards for shopper strategy, display and activation excellence at shelf.
• Connect Toys and Edge - build the mechanisms that move learnings, retailer insight and best practice across both portfolios.
• Act as the senior marketing counterpart to sales leads and retailer merchant / media teams - integrating marketing into JBPs and top-to-top conversations.
• Build the measurement discipline - incrementality, media effectiveness and display performance - so every dollar has an owner and a read.
• Help shape domestic marketing capability - over time, contribute to building out the local marketing organisation and bring strong brand thinking closer to the US shopper and customer.
• Feed US insight upstream - as lead market, influence global brand strategy, media frameworks and NPD with domestic shopper and retail reality.

Requirements

• 10+ years across shopper marketing, media / omni commerce and brand, ideally CPG, with meaningful time on Walmart and/or Target.
• Deep retail media fluency - hands-on history with Walmart Connect, Roundel or equivalent retailer networks, and a clear POV on incrementality and measurement.
• Proven people leadership and the ability to build function and capability, not just run programs.
• Strong commercial acumen - comfortable owning budgets, making trade-offs and being accountable to a P&L view.
• Brand instincts strong enough to grow with the role as its scope broadens over time.
• Operates well across time zones and matrixed structures; builds followership without full control.
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).