Responsibilities

• Lead HCP Omnichannel Strategy - Develop and execute the integrated HCP omnichannel strategy across paid, owned, and earned channels.
• Lead HCP Omnichannel Strategy - Create differentiated engagement approaches for called and non-called audiences.
• Lead HCP Omnichannel Strategy - Align media, CRM, web, content, and field engagement into connected customer journeys.
• Lead HCP Omnichannel Strategy - Advance personalization, orchestration, and AI-enabled engagement capabilities.
• Lead HCP Omnichannel Strategy - Partner across Marketing, Sales, Analytics, Medical, and Commercial teams to drive business impact.
• Drive HCP Demand Generation & Media - Lead HCP paid media strategy, planning, and optimization.
• Drive HCP Demand Generation & Media - Evaluate channel performance, investment allocation, and audience strategy.
• Drive HCP Demand Generation & Media - Identify new channels and engagement opportunities to support growth.
• Drive HCP Demand Generation & Media - Establish measurement frameworks and performance-driven decision making.
• Own CRM, Engagement & Web Strategy - Lead HCP CRM strategy, segmentation, journey design, and personalization.

Requirements

• Doctorate degree and 4 years of marketing or relevant experience
• Or Master’s degree and 7 years of marketing or relevant experience
• Or Bachelor’s degree and 9 years of marketing or relevant experience

Preferred

• Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.
• Proven success leading digital transformation and commercial growth initiatives.
• Experience managing significant media investments and engagement programs.
• Strong analytical, strategic, and cross-functional leadership skills.
• Demonstrated ability to build teams and drive organizational change.
• Excellent collaboration and communication skills, particularly in cross-functional and matrixed environments. Commercialization experience in a collaborative environment a plus.
• Demonstrated leadership and experience building and leading impactful teams.
• Launch experience, preferably in biotechnology or pharmaceutical space. Experience in healthcare, medical devices, pharmaceuticals, or other regulated industries.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.