Responsibilities

• Own senior client relationships. Build trusted relationships with senior stakeholders, shape the activation agenda, and serve as the senior relationship owner for digital activation.
• Connect activation to business outcomes. Develop strategic frameworks and multi-channel activation roadmaps that align investment, audiences, platforms, data, creative inputs, and measurement to client goals.
• Lead executive communications. Lead governance forums covering performance, investment, optimization, measurement, risks, innovation, and forward priorities.
• Provide proactive counsel. Anticipate opportunities and challenges, translate complex developments into business implications, and bring decisive recommendations forward.
• Drive growth and solution development. Cultivate new relationships, partnerships, and scalable activation solutions that address business needs and strengthen account growth.
• Set activation strategy and oversight. Establish the cross-channel activation approach and hold teams accountable for planning, setup, launch, stewardship, optimization, and closeout quality.
• Govern buying-path decisions. Direct decisions across manual and programmatic buying, platform selection, supply, data, success requirements, and demand-side platform use.
• Own portfolio performance. Maintain senior accountability for campaign quality, pacing, delivery, and outcomes, ensuring risks are identified early and resolved decisively.
• Govern campaign investment. Establish investment guardrails and oversee budgets, allocations, pacing, changes, financial controls, billing, and reconciliation.
• Lead complex escalation. Provide advanced direction on setup, troubleshooting, optimization, platform nuances, partner issues, and delivery challenges.

Requirements

• Experience. 8+ years in digital media planning, buying, activation, or investment, with progressive leadership responsibility, expert digital buying knowledge, and deep programmatic expertise.
• People leadership. Demonstrated experience leading managers and multidisciplinary media teams, including performance management, succession planning, coaching, and organizational development.
• Client leadership. Proven success owning senior client relationships, influencing executive stakeholders, and guiding high-impact activation and investment decisions.
• Activation expertise. Strong knowledge of campaign design, buying paths, optimization, pacing, performance management, measurement, billing, and reconciliation.
• Technology fluency. Advanced knowledge of DSP and ad technology solutions such as The Trade Desk, DV360, Amazon DSP, CM360, or similar platforms, plus workflow tools such as Prisma.
• Measurement and data. Strong analytical skills, experience with large data sets, and knowledge of third-party verification and brand-safety tools such as IAS.
• Communication. Excellent executive communication and presentation skills, including the ability to translate complexity into clear business decisions.
• Business development. Demonstrated ability to develop relationships, partnerships, and client solutions using new or existing capabilities and processes.
• Operational leadership. Proven ability to prioritize competing demands, lead through ambiguity, manage risk, and influence cross-functional teams.
• Technical productivity. Advanced Microsoft Excel skills and the ability to improve team efficiency through better tools, workflows, and coaching.

Preferred

• Cross-channel leadership. Experience leading activation across multiple digital channels and integrating programmatic expertise into broader media strategies. Willingness to learn and oversee Social & Search channels.
• Executive reporting. Experience designing dashboards, creating executive-ready performance narratives, and developing long-term data or measurement solutions.
• Partner evaluation. Experience evaluating media, technology, data, and measurement partners through RFIs, demonstrations, scopes, and capability assessments.
• Problem solving. A record of anticipating and defining complex problems, weighing alternatives, and implementing practical, scalable solutions.
• Organizational influence. Demonstrated effectiveness leading up, down, and laterally across varied working styles and senior stakeholder groups.