Global Banking & Markets, Public, Integrated Marketing Generalist, Associate - New York

New York City, NY (On-site)

$150K/yr – $225K/yrEntry Level3+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end marketing campaigns by collaborating with Sales, developing plans, executing multi-channel programs, and analyzing results to drive strategic decisions.

  • Lead multi-channel campaigns (email, social) and audience segmentation
  • Bridge content, compliance, and brand reviews and report on performance

Job Description

Responsibilities

  • Partner with Sales and business line stakeholders to understand client priorities, gather input on campaign and event needs, and ensure marketing deliverables align with commercial objectives.
  • Contribute to the development of annual marketing plans by providing campaign performance insights, competitive and audience research, and recommendations that inform channel and content strategy.
  • Execute multi-channel digital campaigns across email and social platforms to drive client engagement.
  • Build and maintain audience segmentations to support targeted campaign delivery.
  • Draft, design, and produce executional assets, including email templates, sales collateral, and social media content.
  • Manage project timelines, trackers, and deliverable calendars across concurrent campaigns and events, proactively flagging risks, dependencies, and approval bottlenecks to keep work on schedule.
  • Support the comprehensive planning, operational logistics, and execution of both in-person and virtual client events.
  • Coordinate content reviews across Legal, Compliance, Brand, and relevant business lines.
  • Track, measure, analyze and report on the impact of marketing campaigns and events using data analytics platforms, and summarize findings into actionable recommendations.

Requirements

  • 3–6+ years of marketing experience spanning campaign execution, content production, and event support, preferably in a B2B, professional services, or financial services environment.
  • Hands-on experience building, testing, and deploying campaigns in an enterprise marketing automation platform, including audience selection, QA, deployment, and performance reporting.
  • Working knowledge of CRM and list management (e.g., Salesforce, Marketo, Adobe Campaign), including building audience segments, managing suppression rules, and maintaining data hygiene.
  • Experience producing sales collateral such as pitch decks, one-pagers, fact sheets, and case studies.
  • Strong writing, editing, and proofreading skills across email, social, and sales collateral.
  • Proven ability to manage multiple concurrent projects against firm deadlines, with meticulous attention to detail and consistent follow-through.
  • Experience supporting in-person and virtual client events end to end, including registration platform management, vendor and budget coordination, run-of-show development, and day-of execution.
  • Experience routing materials through Legal, Compliance, and Brand review, incorporating multi-round feedback and managing disclosure requirements.
  • Strong Excel and analytics skills, with experience building campaign performance reports and translating metrics into clear takeaways for non-technical audiences.
  • Collaborative working style with demonstrated experience partnering across sales, business, and control functions.

Benefits

  • Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.
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Goldman Sachs

3.9 Glassdoor

We aspire to be the world’s most exceptional financial institution, united by our shared values of partnership, client service, integrity, and excellence. Operating at the center of capital markets, we act as one firm, mobilizing our people, capital, and ideas to deliver superior results across our clients’ most complex challenges.For 156 years, Goldman Sachs has delivered world-class execution on a global scale across our leading Global Banking & Markets and Asset & Wealth Management businesses. Apprenticeship is central to our culture, with hands-on coaching and access to leaders who bring decades of experience and expertise. With office locations around the world, we offer a broad range of career opportunities to those who insist on excellence and thrive on performance.Find our Social Media Disclosures here: gs.com/social-media-disclosures

Founded in 1986
New York, New York, USA
67K employees (1,215 in marketing)
69% recommend to a friend
62% CEO approval

Salaries

Posted range

$150K/yr – $225K/yr

Taken straight from the job posting.

See all Goldman Sachs salaries

Funding

Total Funding
$8.5B
Last Raise
$2.5B
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $2.5B
  • Apr 2025
    Post IPO Debt • $6B
  • Jun 2012
    Post IPO Equity

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$209.3K
Traffic Source Mix
Search
53.3%
Direct
38.2%
Referral
6.2%
Social
1.4%
Paid
0.7%

Headcount Trend

Current headcount: ~66.5K

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