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ZURU

Brand

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Company overview

ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.ZURU TOYSZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation.Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O BalloonsTM, X-ShotTM, RainbocornsTM, Robo AliveTM, SmashersTM, 5 SurpriseTM, and Pets AliveTM and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.ZURU EDGEZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers.Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness.ZURU TECHZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry.Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production.Get to know us a little better by checking out our company Instagram @lifeatzuru
Founded in 2003
Hong Kong, CHN
1.1K employees (293 in marketing)
zuru.com

People

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
48K
Month over month-13.1%
Quarter over quarter+36.1%
Top sourceSearch (46%)
Ad budget per month$0.0
Average search rank48.3
Traffic source mix
Search
46%
Direct
39.6%

News

Zuru launches Slime Mart in UK
Sep 24, 2025 • Toy World Magazine
ZURU buys magnetic tile maker Tytan Toys
Sep 15, 2025 • Kidscreen
ZURU Acquires Tytan Toys to Expand Construction Portfolio
Sep 15, 2025 • The Toy Book

Links

zuru.comLinkedInCrunchbaseX (Twitter)

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Headcount +10.1% year over year
Referral
8.4%
Social
4.6%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

11.1K

12-mo growth

+56%

Monthly growth

+6.8%

Salaries

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ZURU insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2003
Headquarters
Hong Kong
Employees
1001-5000
10.1% growth last 12mo
Marketing team
293
26% of company
7 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 10.1% last 12 months · More mature
Trend
2022-11-28 -> 2026-02-16
Headcount (12 months)
+10.1%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
48K
Month over month-13.1%
Quarter over quarter+36.1%
Top sourceSearch (46%)
Traffic source mix
Search
46%
Direct
39.6%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 325 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
-5
Ad budget per month
$0.0
Average search rank
48.3

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

11.1K

12-mo growth

+56%

Monthly growth

+6.8%

Marketing team size

Shows saved marketing team size.

293
26% of the company • 7 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 293.

News

Shows saved company news.

Zuru launches Slime Mart in UK
Sep 24, 2025 • Toy World Magazine
ZURU buys magnetic tile maker Tytan Toys
Sep 15, 2025 • Kidscreen
ZURU Acquires Tytan Toys to Expand Construction Portfolio
Sep 15, 2025 • The Toy Book
8.4%
Social
4.6%
Paid referral
1%

Open positions3 open marketing positions

ZURU logo

Trade Marketing Director

ZURU

Rogers, AR

In-houseFull-timeDirector/executive
4 days ago
ZURU logo

Senior Shopper Marketing & Brand Activation Manager

ZURU

Minneapolis, MN

In-houseFull-timeSenior level5+ years exp.
6 months ago
ZURU logo

Senior Shopper Marketing & Brand Activation Manager

ZURU

Minneapolis, MN (On-site)

In-houseFull-timeSenior level5+ years exp.
6 months ago