Trade Marketing Director

Rogers, AR (Unknown)

Salary Not AvailableDirector/ExecutiveFull time

Posted 14 hrs ago

Job Description

Responsibilities

  • Own the U.S. 4P Strategy & Commercial Framework:
  • Own and continuously elevate ZURU's U.S. 4P strategy across Presence, Price, Place and Promotion, establishing a consistent commercial standard across every retailer and channel.
  • Develop the frameworks, tools, scorecards, and governance required translate the 4Ps from principles immeasurable execution.
  • Partners with Sales Directors develop channel-specific, category-centric 4P strategies that reflect each channel's shopper, category strategy, competitive environment, and commercial opportunity.
  • Establish clear standards for assortment architecture, pricing and price ladders, promotional strategy, placement, merchandising, distribution, exclusivity, and new-product launches.
  • Create a regular review cadence tassess performance against 4P standards, identify gaps, and drive corrective action.
  • Act as the guardian of commercial excellence, challenging teams where plans or execution fall below the required standard
  • Sales Strategy & Commercial Planning:
  • Partner with U.S. Sales Directors build robust annual, seasonal, and account-level sales strategies.
  • Translate ZURU's company and category ambitions in clear retailer growth strategies, priorities, and commercial plans.

Requirements

  • 8–12+ years of experience across Trade Marketing, Sales Strategy, Commercial Strategy, Category Management, Revenue Growth Management, Sales Operations, or related commercial leadership roles.
  • Significant experience within CPG, Toys, Consumer Products, or another high-velocity retail environment.
  • Strong understanding of major U.S. retail and the commercial levers required to win across mass, club, ecommerce, value, grocery, drug, and other channels.
  • Deep understanding of the 4Ps: Presence, Price, Place and Promotion.
  • Demonstrated experience building commercial frameworks and embedding them across Sales organizations.
  • Strong forecasting, financial, analytical, and business-planning capabilities.
  • Experience translating POS, inventory, distribution, pricing, promotional, and market data into commercial decisions.
  • Proven ability to influence and challenge senior stakeholders without relying on direct reporting authority.
  • Exceptional communication and presentation skills with the ability to simplify complex commercial problems.
  • Highly accountable, action-oriented, and comfortable operating in a fast-paced, entrepreneurial environment.

Benefits

  • Culture for Growth
  • Health Benefits
  • Global Opportunities
  • Surrounded by an A Player Team
  • Competitive Remuneration
  • Lots of fresh fruit, coffee, pals fridge and more (optional)
ZURU logo

ZURU

ZURU is on a quest to reimagine tomorrow from A to Z. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.ZURU TOYSZURU Toys is one of the largest toy companies in the world, known for its innovation, creativity and disruption through automation.Inspired by kids and imaginative play, ZURU Toys distributes to all major retailers in over 120 countries and has delighted millions of families all over the world with brands such as Bunch O BalloonsTM, X-ShotTM, RainbocornsTM, Robo AliveTM, SmashersTM, 5 SurpriseTM, and Pets AliveTM and partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks.ZURU EDGEZURU Edge is disrupting stale consumer goods categories and building new generation brands to better serve modern consumers.Arguably the fastest-growing consumer goods company in the world today, ZURU Edge has a key focus on building tomorrow’s brands across five key verticals—Pet Care, Baby Care, Personal Care & Beauty, Home Care and Health & Wellness.ZURU TECHZURU Tech is revolutionizing the way the world builds to bring greater flexibility, speed, affordability, quality and sustainability to the construction industry.Ten years in the making, ZURU Tech has reinvented every aspect of the construction process, developing the world’s first BIM software that directly connects to fully automated production.Get to know us a little better by checking out our company Instagram @lifeatzuru

Founded in 2003
Hong Kong, CHN
1.1K employees (293 in marketing)

Marketing Team

Marketing Team Size
159 (14% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
48K
Traffic Source Mix
Search
46%
Direct
39.6%
Referral
8.4%
Social
4.6%
Paid
1%

Headcount Trend

Current headcount: ~1.1K

Recent News

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Trade Marketing Director

ZURU · Rogers, AR · Unknown