Responsibilities

• Lead in-store shopper activation across key U.S. retail partners (Walmart, Target, and key Grocery/Drug customers), translating brand strategy into high-converting retail experiences.
• Own end-to-end project management for secondary displays / shippers / floorstands and in-store POS—from briefing and concepts through vendor quoting, retailer approvals, production, deployment, and post-activation reviews.
• Drive activation planning across the path to purchase, including in-store POS, sampling, promotions, endcaps, seasonal programs and other moments of connection.
• Be the day-to-day activation partner to the account team, building customer-specific activation plans that align to brand objectives and delivering against timing, budget, and quality expectations.
• Own trade show and experiential activation execution, including project plans, budgets, timelines, vendor coordination, and on-site delivery for priority events (e.g., trade shows, pop-ups, and brand activations).
• Act as the key activation contact for retailers and external partners on shopper programs—supporting sell-ins/presentations, leading display development, and delivering clear post-program learnings.
• Partner with internal Design to brief, review, and deliver best-in-class creative assets with clear communication hierarchy and strong shelf impact. This role includes creative approval authority within brand guidelines and the ability to use design tools/software to execute required changes (e.g., resizing, layout adjustments, hierarchy tweaks) to keep projects moving at pace.
• Manage external agencies and vendors (e.g., display houses, printers, merchandisers) to ensure quality, compliance, and speed—pushing for better solutions and continuous improvement.
• Own activation budgets for your programs, ensuring disciplined spend management and flawless delivery against deadlines.
• Track performance and extract learnings from activations (e.g., compliance, execution quality, and commercial impact where measurable), recommending improvements and codifying playbooks for future programs.
• Maintain working knowledge of retailer marketing ecosystems (e.g., Roundel, Walmart Connect, Kroger Precision Marketing) to ensure activations integrate effectively with retailer requirements and opportunities.