Responsibilities

• Lead HCP Omnichannel Strategy
• Develop and execute the integrated HCP omnichannel strategy across paid, owned, and earned channels.
• Create differentiated engagement approaches for called and non-called audiences.
• Align media, CRM, web, content, and field engagement into connected customer journeys.
• Advance personalization, orchestration, and AI-enabled engagement capabilities.
• Partner across Marketing, Sales, Analytics, Medical, and Commercial teams to drive business impact.
• Drive HCP Demand Generation & Media
• Lead HCP paid media strategy, planning, and optimization.
• Evaluate channel performance, investment allocation, and audience strategy.
• Identify new channels and engagement opportunities to support growth.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 12+ years of marketing experience with progressive leadership responsibility.
• Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.
• Proven success leading digital transformation and commercial growth initiatives.
• Experience managing significant media investments and engagement programs.
• Strong analytical, strategic, and cross-functional leadership skills.
• Demonstrated ability to build teams and drive organizational change.

Preferred

• MBA or advanced degree.
• Experience in diabetes, healthcare, medical devices, pharmaceuticals, or other regulated industries.
• Experience with marketing automation, CDPs, omnichannel orchestration, and AI-enabled marketing technologies.

Benefits

• Career development with an international company where you can grow the career you dream of
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists