Responsibilities

• Lead development and execution of the ONIVYDE patient marketing strategy aligned with brand objectives and franchise goals.
• Develop patient and caregiver segmentation, insights generation and journey mapping within an evolving mPDAC space to improve awareness and education.
• As part of brand planning, develop positioning, messaging and value proposition for patients and caregiver audiences.
• Expertly lead the development and submission of promotional materials through the PRC process, collaborating closely with Medical, Legal, and Regulatory partners to ensure all patient-facing tactics are compliant, high-quality, and on time.
• Oversee the creation and management of patient-focused content across various channels, including digital, print, and social media, ensuring messaging is clear, empathetic, and informative.
• Create and deliver educational materials and programs that inform patients and healthcare providers about ONIVYDE, its benefits, and its proper use.
• Build and maintain relationships with patient advocacy organizations and relevant external stakeholders
• Ensuring compliant execution of all promotional activities
• Lead development and implementation of an integrated omnichannel engagement strategy across HCP, patient, and caregiver audiences.
• Design and optimize connected customer journeys across owned, earned, and paid channels.

Requirements

• Bachelor’s Degree or Equivalent, MS/MBA preferred
• Proven cross-functional leadership skills to lead across a complex matrix
• At least 15 years commercial experience with a Bachelor’s or 12 years with a Master’s degree; minimum 5 years of pharmaceutical or biotechnology commercial marketing experience
• Successful Oncology launch planning experience highly preferred
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Demonstrated consistent track record of success
• Strong scientific/medical aptitude with ability to translate complex science into clear patient education
• Significant experience in, and knowledge of specialty oncology with complex science and reimbursement
• Demonstrated success in project, vendor, and large budget management to maximize marketing ROI.

Benefits

• At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.