New Products & Marketing Innovation Director at Ethos Life | USA | $150K/yr – $266K/yr

New Products & Marketing Innovation Director

USA (Remote)

$150K/yr – $266K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end paid launch machine for new DTC products, turning pre-launch positioning into scaled, cross-channel campaigns that drive early demand and long-term growth.

New Product Ownership: Lead the paid strategy and roadmap for DTC launches with product, brand, and analytics alignment.
Autonomous Execution: Make budget, channel mix, testing, and creative decisions with leadership input and push clear decisions forward.
Cross-Channel Strategy: Run a cohesive plan across Meta, Search, YouTube, TikTok, and other paid channels with rapid sharing of learnings.

Job Description

Own and execute paid marketing for new DTC products from pre-launch to scale, owning strategy and cross-channel delivery to drive launch outcomes.

New Product Ownership: Own the paid strategy and roadmap end to end for DTC launches, coordinating with product, brand, and analytics.
Autonomous Execution: Run the paid program with leadership input, making calls on budget, channel mix, testing, and creative direction; push proposals forward.
Cross-Channel Strategy: Lead the cross-channel plan across Meta, Search, YouTube, TikTok, and other paid channels, ensuring learnings are shared and applied across channels.