Native Performance Marketing Lead - Consulting

Responsibilities

• Plan, launch, and optimize native campaigns across Taboola, Outbrain, Yahoo, Nexxen, and similar platforms; manage bids, budgets, pacing, publisher lists, and placements against CPA, CPL, ROAS, and downstream conversion goals.
• Take ownership of campaign performance and scaling; proactively identify issues and opportunities rather than waiting for instructions.
• Diagnose changes in delivery and conversion efficiency, including creative fatigue, audience saturation, device, geographic, and daypart performance.
• Write and test headlines and thumbnails; create or direct advertorials, listicles, quizzes, and other pre-sell experiences aligned with each brand’s voice and sponsored-content requirements.
• Build and optimize mobile-first landing pages and lead forms using page builders such as Unbounce, Instapage, or Leadpages, with minimal developer support.
• Run structured tests across ad creative, devices, geographies, dayparts, pre-sell experiences, and landing pages to improve CVR and acquisition efficiency.
• Implement and maintain conversion tracking, including pixels, server-side events, UTMs, and GA4, with analytics support where appropriate.
• Report on in-session and assisted conversions alongside last-click results; collaborate with analytics on attribution and incrementality testing.
• Communicate performance and test results to clients and internal teams through clear storytelling, data-supported impact projections, and thoughtful budget or scaling recommendations.
• Build reusable advertorial and landing-page approaches and share native performance learnings with the broader team.

Requirements

• Approximately 3–5 years of relevant performance marketing experience, including recent hands-on direct-response campaign management. Current platform experience matters more than experience several roles ago.
• Recent Taboola or Outbrain direct-response expertise is the strongest fit. Exceptional DV360 or The Trade Desk buyers may be considered with evidence of acquisition-focused optimization and full-funnel conversion ownership. General impression- or reach-focused programmatic experience alone is not sufficient.
• Quantifiable examples of improving CVR, CPA, CPL, or downstream customer outcomes; ability to explain specific tests, optimizations, and results.
• Experience owning meaningful media budgets, ideally hundreds of thousands to millions of dollars, including pacing, performance, scaling, and incremental budget recommendations.
• Agency or comparable multi-client experience, with strong client-facing communication and the ability to explain recommendations to senior stakeholders.
• A portfolio of advertorials, pre-sell pages, interstitials, and landing pages created or directed, with measurable results.
• Direct-response copywriting skills, page-builder proficiency, and sufficient HTML/CSS familiarity to make updates without extensive developer support.
• Working knowledge of pixels, conversion APIs or server-side tracking, UTMs, GA4, attribution, and sponsored-content compliance.
• Proactive judgment, cross-functional collaboration, and the ability to support evidence-based forecasts and business recommendations.

Preferred

• Experience with insurance, financial services, or medical/healthcare clients.
• AI fluency and practical use of AI tools in performance marketing workflows.
• Experience with Meta, Google Demand Gen, or other paid channels and how native complements them.
• Figma or similar design tools, CRO tools, A/B testing platforms, and holdout or geo-incrementality tests.

Benefits

• This is a consulting engagement. Approximately 15–20 hours per week initially. For the right, successful and motivated candidate this can become a full time opportunity with potential to expand in scope and impact.
• Pay Transparency - The rate is approximately $70–$100 per hour based on experience and qualifications.
• Health insurance, including comprehensive medical, dental & vision package available immediately
• 401K with 4% company match
• Half-days on Fridays, all year round
• - 401(k)
• - 401(k) matching
• - Dental insurance
• - Health insurance
• - Retirement plan