Responsibilities

• Build and maintain strong relationships with community members and media representatives through in-person interactions and social media engagement.
• Develop and implement strategies to maximize the agency's social media presence, enhancing public outreach and community relations.
• Assist in oversight of the Hernando County Sheriff's Office social media platforms, ensuring content aligns with the agency's mission while monitoring audience engagement and responding appropriately.
• Provide timely and newsworthy updates about agency personnel and activities to media outlets.
• Analyze social media metrics and prepare periodic performance reports for the Deputy PIO.
• Manage photography and videography requests, including capturing, editing, and producing high quality visual content such as photos, slideshows, PSAs and graphics.
• Conceptualize and develop content for podcasts and public service announcements.
• Assist in planning, coordinating, and executing community events, special events, and official functions.
• Participate in designing and producing agency exhibits, displays and promotional materials.
• Coordinate special projects or programs as directed by the Sheriff or designee.

Requirements

• Advanced proficiency in Microsoft Office programs and Adobe Creative Studio Suite, including Premiere Pro, Photoshop, After Effects and Illustrator.
• Previous experience managing social media platforms for government agencies or similar organizations.
• Ability to perform effectively in a fast-paced, dynamic environment with rapidly changing conditions.
• Strong personal and professional ethics and integrity, demonstrating accountability and reliability in all responsibilities.

Preferred

• Prior experience or education in journalism, mass communications, public relations, marketing, digital media or a related field is strongly preferred.