Multimedia Art Director

Los Angeles, CA (On-site)

$85K/yr – $95K/yrMid Level2+ years expFull time

Posted 5 hrs ago

Job Summary

Own and develop culturally relevant creative concepts for integrated campaigns and social content, collaborating across disciplines and leveraging AI and Gen Z insights to push ideas from concept to execution.

  • Own your projects across multiple assignments
  • Collaborate with copywriters, strategists, and producers

Job Description

Responsibilities

  • Concept and create. Develop original creative ideas for integrated campaigns, social content, activations, digital experiences, pitches, and other brand expressions, and bring those ideas to life.
  • Think social-first. Create ideas that feel native to the platforms and communities where they’ll live, with a strong understanding of social behaviors, formats, creators, trends, and emerging platforms.
  • Design with a strong point of view. Create polished visual work across static, motion, video, digital, and social formats with excellent taste, composition, and attention to detail.
  • Use AI as a creative tool. Confidently incorporate generative AI and emerging creative technologies into ideation, visual exploration, prototyping, production, and workflow, while maintaining strong creative judgment and craft.
  • Turn culture into creative opportunity. Stay actively plugged into social and cultural trends and identify moments, behaviors, conversations, and insights that can inspire relevant work.
  • Bring a Gen Z perspective. Understand the visual language, humor, behaviors, communities, and rapidly changing media habits shaping younger audiences without relying on clichés or chasing trends for their own sake.
  • Explore new creative territory. Push beyond the first or most obvious idea. Bring multiple approaches to the table and continually look for work that feels fresh, distinctive, culturally relevant, and unexpected.
  • Collaborate across disciplines. Work closely with copywriters, strategists, account teams, producers, creators, and other designers to develop ideas from concept through execution.
  • Present and articulate ideas. Clearly communicate the thinking behind your work internally and with clients, connecting creative decisions back to the idea, audience, culture, and business objective.
  • Respond thoughtfully to feedback. Listen to client and internal feedback, understand the underlying need, and find creative solutions that strengthen the work rather than simply executing changes literally.

Requirements

  • 2–5 years of professional experience in graphic design, multimedia design, art direction, advertising, social creative, content creation, or a related discipline.
  • A portfolio that demonstrates strong conceptual thinking and strong execution.
  • A strong eye for design, typography, composition, visual storytelling, and craft.
  • Demonstrated ability to develop original, surprising, and culturally relevant creative ideas.

Preferred

  • An understanding of AAPI cultures and communities, or, just as importantly, genuine curiosity, humility, and eagerness to learn. We don’t expect one person to understand every community or experience.
  • Experience creating across multiple media, which may include social, digital, motion, video and experiential.
  • Strong command of generative AI tools, with an appetite for continually experimenting with new creative technology.
  • The ability to move comfortably between big-picture thinking and hands-on execution.
  • A self-starter mentality. You can take an open-ended assignment, find an interesting way in, and move it forward without waiting for every step to be defined.
  • Strong communication and presentation skills.
  • The ability to balance multiple projects, priorities, and deadlines in a fast-moving agency environment.
  • A collaborative, low-ego approach. You make the work and the people around you better.
IW Group Inc. logo

IW Group Inc.

Founded in 1990, IW Group, Inc. is a marketing and communications firm that specializes in reaching the growing multicultural market in the United States. The agency prides itself in the ability to provide timely strategic counsel and deliver quality results for the corporations and organizations it represents. With offices in Los Angeles, San Francisco and New York, IW Group’s capabilities include advertising, public relations, corporate and community relations, events marketing, partnership marketing programs, market research, interactive, social media and cultural awareness training.

Founded in 1990
Los Angeles, California, USA
162 employees (45 in marketing)

Salaries

Posted range

$85K/yr – $95K/yr

Taken straight from the job posting.

See all IW Group Inc. salaries

Marketing Team

Marketing Team Size
28 (17% of company)
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
28.8%
Direct
46.7%
Referral
5.8%
Social
17.1%
Paid
1.4%

Headcount Trend

Current headcount: ~163
IW Group Inc. logo

Multimedia Art Director

IW Group Inc. · Los Angeles, CA · On-site