Responsibilities

• Develop and oversee marketing strategies that support occupancy goals, qualified lead generation, tour volume, applications, and signed leases
• Review property-level marketing funnels, including traffic sources, lead volume, lead quality, tour conversion, applications, leases, online reputation, website performance, ILS presence, Google Business Profile visibility, and leasing team follow-up
• Identify marketing gaps that may be slowing lease-up performance and recommend clear, practical next steps
• Work directly with third-party property management teams to ensure marketing plans are executed properly
• Monitor whether campaigns are active, listings are accurate, leads are being followed up on, leasing updates are submitted, and reporting is consistent
• Create accountability with property management teams around traffic, lead response, advertising performance, reputation management, leasing activity, and campaign execution
• Ensure strong collaboration between ownership, asset management, property management, leasing teams, and marketing vendors
• Prepare clear, data-driven reports for the Grocapitus Investments executive team
• Summarize key property marketing metrics, including traffic, leads, tours, applications, leases, occupancy trends, ad performance, cost per lead, source attribution, reputation trends, and leasing bottlenecks
• Translate data into leadership-ready insights: what is working, what is underperforming, where accountability is needed, and what actions should happen next

Requirements

• 5+ years of multifamily, apartment, residential, or real estate marketing experience
• Experience supporting lease-up and/or stabilized multifamily assets
• Strong understanding of apartment & townhome marketing funnels, leasing velocity, occupancy goals, lead generation, and source attribution
• Experience working with third-party property management companies, regional managers, leasing teams, vendors, and agencies
• Ability to turn marketing data into clear executive insights
• Experience with digital advertising, ILS platforms, Google Business Profile, reputation management, property websites, and lead tracking systems
• Strong writing skills for reports, summaries, campaign briefs, and marketing content
• Comfortable using AI tools to improve content, reporting, systems, and workflows
• Highly organized, accountable, and able to manage multiple properties or projects at once
• Comfortable working remotely with distributed teams

Preferred

• Experience with ResMan, Yardi, Entrada, RealPage, Anyone Home, EliseAI, Reputation.com, Google Ads, BI/reporting tools, CRM systems, and apartment website platforms
• Experience with third-party managed assets or third-party ownership groups
• Experience creating marketing standards, SOPs, reporting templates, or training materials
• Experience launching or improving apartment community websites
• Experience with Class A, Class B, Class C, value-add, new construction, townhome, or mixed-use residential assets