APP STORE OPTIMIZATION SPECIALIST
CELLA
USA (Remote)
$35/hr - $45/hrIn-houseContractSenior level3+ years exp.
3 days ago
Mobile App Marketing Program Manager AO7177519
Plano, TX
Salary Not AvailableMid Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Push strategy and end-to-end campaigns own the mobile engagement plank, with a focus on segmentation, personalization, and compliance.
- Strategy & Planning: shape a complete push program with business goals and personalized messaging.
- Execution & Optimization: manage content, testing, scheduling, and performance tracking to lift open and click rates.
- Cross-functional Collaboration: partner with marketing, product, and engineering to align app initiatives and delivery.
Job Description
Responsibilities
- Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
- Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
- Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
- Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.
- Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.
BTI Solutions
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