Miami MoCAAD Social Content Creator

Responsibilities

• Create original, human-led content
• Produce authentic vertical video for Instagram Reels and YouTube Shorts.
• Capture artist, curator, partner, visitor, donor, and community voices.
• Conduct short interviews and on-camera conversations that make art and culture accessible without oversimplifying the work.
• Develop portrait-style, talking-head, behind-the-scenes, event, process, and community-story formats.
• Capture content on location in Miami when appropriate, including events, partner spaces, and community settings.
• Edit mobile-first video with strong openings, clear storylines, useful pacing, captions, and accessible presentation.
• Develop concepts that show both the artist or cultural story and why Miami MoCAAD matters.
• Adapt stories by platform: Instagram as visual discovery, YouTube for hooks and depth, Facebook for community utility and events, LinkedIn for institutional relevance.
• Avoid copying the same post or caption across every platform without a reason.

Requirements

• Demonstrated experience creating authentic vertical video for social platforms, whether professionally, independently, or through a strong portfolio.
• Evidence of on-camera presence, interviewing, community storytelling, or the ability to direct and capture compelling human stories.
• Strong visual and editorial instincts: hooks, pacing, framing, sound, captions, music, visual detail, and story structure.
• Experience managing or materially influencing at least one social account, campaign, or content program.
• Ability to provide evidence of audience response or results, not only attractive samples or view counts.
• Ability to work independently, meet deadlines, organize files, and communicate clearly in a small, evolving organization.
• Basic understanding of platform metrics and the difference between reach, engagement, retention, conversion, and audience growth.
• Willingness to monitor and engage with the audience after publishing.
• Comfort using AI tools as part of a modern creative workflow, with human review and fact-checking.
• Respect for artists, copyright, permissions, consent, accessibility, cultural context, and institutional accuracy.

Preferred

• Miami-based and able to attend selected events, interviews, or capture opportunities in person.
• Experience with museums, galleries, cultural organizations, arts education, Black/African-diaspora art, community organizations, journalism, documentary work, or local storytelling.
• Experience creating content for or speaking to a Miami audience.
• Experience with Give Miami Day, nonprofit fundraising, event promotion, donor communications, or community campaigns.
• Experience with both Instagram and YouTube, including Shorts, titles, hooks, retention, and subscriber conversion.
• Familiarity with Facebook and LinkedIn content adaptation.
• Experience interviewing artists, curators, cultural workers, partners, or community members.
• A relevant local network, partnership mindset, or trusted community relationships.
• Comfort testing ideas, reviewing data, and changing direction when the evidence calls for it.