Meta Media Buyer (US, Remote) at Paleovalley | USA | $73K/yr – $105K/yr

Paleovalley

Meta Media Buyer (US, Remote)

USA (Remote)

$73K/yr – $105K/yrSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Meta ads for a subscription business and turn data into creative direction and scalable tests across Facebook and Instagram.

Growth ownership: Meta as the primary paid channel with end-to-end strategy, structure, budgeting, and optimization.
Testing and performance: structured creative/offers/landing-page tests to lift ROAS, LTV, and payback.
Insights to action: translate analytics into creative feedback and direction for the team.

Job Description

Responsibilities:

Own Meta as a growth channel for Wild Pastures, managing campaign strategy, account structure, budget allocation, optimization, and scaling across Facebook and Instagram
Drive profitable growth for a subscription business by managing performance against clear business objectives, including ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency
Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies to continuously improve account performance
Partner closely with creative strategists, editors, and designers to brief new concepts, review assets before launch, and provide actionable feedback based on performance data
Transform performance insights into creative direction by identifying patterns, winning messaging, audience behaviors, and emerging opportunities
Monitor account performance daily, proactively identifying trends, investigating root causes, and communicating risks, opportunities, and recommendations before they become larger problems
Stay up to date with Meta platform changes, measurement updates, attribution best practices, and emerging direct-response advertising trends

Requirements:

3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands
Demonstrated success acquiring customers profitably for subscription businesses, with a strong understanding of CAC, LTV, retention, churn, and payback period
A proven track record of scaling profitable campaigns while managing meaningful advertising budgets
Experience owning a Meta account end-to-end, from strategy through execution and optimization
Exceptional analytical skills and genuine curiosity for solving performance problems
Strong understanding of performance marketing metrics and how they connect to overall business growth
Experience optimizing for subscription-specific business metrics rather than first-purchase revenue alone, with an understanding of customer quality, retention, and long-term profitability
Comfortable using analytics and attribution platforms beyond Ads Manager (GA4, Haus, Mixpanel, or similar tools are a plus)
Strong creative instincts and an understanding of what makes effective direct-response advertising
Ability to translate performance insights into actionable creative feedback that improves future campaigns
Experience working closely with creative teams through briefing, iteration, and testing

Nice to Have:

Experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands.
Experience working within high-growth ecommerce companies.
Experience with AI-driven campaign optimization and emerging Google advertising technologies.
Familiarity with creative testing frameworks and direct-response marketing.
A passion for regenerative agriculture, nutrient-dense food, health, or wellness

Benefits:

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Paleovalley

At Paleovalley, our mission is to help people reclaim vibrant health. We provide products that prioritize nutrient density in an industry that prioritizes everything else. We believe that every dietary choice and every added ingredient is a powerful opportunity to love and care for oneself.

Founded in 2013

Denver, Colorado, USA

70 employees (22 in marketing)

paleovalley.com