Responsibilities

• Develop and lead omni-channel media strategies aligned to client objectives and KPIs
• Conduct audience, competitive, and industry research to inform media planning and optimization
• Determine strategic media mixes using research tools and data insights
• Collaborate with creative, account, and client teams to ensure cohesive campaign execution
• Oversee campaign setup, performance monitoring, reporting, and ongoing optimizations
• Manage budgets, media authorizations, vendor relationships, and billing reconciliation
• Translate performance data into actionable insights and future-facing strategies
• Stay current on media trends, emerging channels, and new opportunities
• Mentor and support junior team members, fostering growth and collaboration
• Contribute to new business efforts, agency POVs, and internal training initiatives

Requirements

• 3-5+ years of paid media planning and/or buying experience (agency or in-house)
• Strong analytical mindset with the ability to turn data into meaningful insights
• Experience with media research tools (e.g., MRI, GWI, Vivvix) and planning platforms
• Excellent communication and presentation skills
• Proven ability to manage multiple projects, priorities, and deadlines
• Detail-oriented with strong organizational and problem-solving skills
• Proficiency in spreadsheets and media planning tools (Excel/Google Sheets, etc.)
• Collaborative mindset with a positive, proactive attitude
• Experience in travel and tourism is a plus

Benefits

• Opportunities to grow your skillset through training, new challenges, and learning experiences.
• A team that's got your back and is ready to help you thrive.
• A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
• No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.