Media Strategist

Dallas, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel sponsorship execution and post Campaign analysis, driving cross-functional delivery from ideation to recap for TV, streaming, and digital assets.

  • Campaign ownership: Lead sponsorships and special projects end-to-end with clear client outcomes.
  • Cross-functional orchestration: Align Sales, Marketing, Production, Content, Digital, and Client Services to meet deadlines and deliverables.

Job Description

  • Campaign Leadership: Serve as the primary project lead across sponsorships, special projects, and Good Morning Texas from ideation through execution and recap.
  • Cross-Functional Orchestration: Coordinate all campaign elements across Sales, Marketing, Community Affairs, Production, Content, Digital, and Client Services to hit deadlines and deliverables.
  • Sales Liaison: Act as the liaison between Sales and Good Morning Texas, managing segment coordination, schedules, campaign details, and sales materials.
  • Collateral Development: Create and maintain sales decks, one-sheets, and marketing collateral to support revenue generation.
  • Integrated Solutions: Assist Account Executives in crafting customized, integrated marketing solutions leveraging linear, digital, streaming, sponsorship, and content assets.
  • Workflow Management: Oversee internal processes to ensure seamless communication and execution of complex campaigns.
  • Campaign Fulfillment: Monitor delivery of contracted elements and collaborate to ensure accuracy and timeliness.
  • Post-Campaign Reporting: Prepare recaps and performance reports, translating results into client insights for accounts.
  • Process Improvement: Identify opportunities to improve internal processes and client experience.
TEGNA Inc. logo

TEGNA Inc.

At TEGNA Inc. (NYSE: TGNA), our mission is clear: We help people thrive in their local communities by providing the trusted local news and services that matter most. Together, we are building a sustainable future for local news. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people on an average monthly basis across the web, mobile apps, streaming, and linear television. Each TEGNA station has Roku and Amazon Fire TV apps, offering live and on-demand news, weather and sports coverage. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, act as an advocate for those in need and help bring positive change to our communities. Our award-winning journalists have been recognized with numerous national honors including Edward R. Murrow, Alfred I. duPont, George Foster Peabody, George Polk, Walter Cronkite and Emmy awards.In everything we do, we are driven by our strongly held values: We demand the truth. We work smarter.We do the right thing. We win.TEGNA is the largest owner of top four network affiliates in the top 25 markets among independent station groups, and own the leading multicast networks True Crime Network, Twist and Quest. We offer innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, our OTT advertising service.

Founded in 2015
McLean, Virginia, USA
2.2K employees (924 in marketing)

Traffic Signals

Monthly Visitors
89.2K
Traffic Source Mix
Search
26.4%
Direct
54.7%
Referral
16%
Social
2.2%
Paid
0.6%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
610 (28% of company)
Marketing Roles Posted (Last 30 Days)
2

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