Marketing Manager

Responsibilities

• Manage new product launches, updates, and discontinuances, through the development/maintenance of communications and materials for sales team and customers, including announcements, catalogs, blogs, presentations, videos, etc.
• Manage variety of internal/outside resources to generate compelling content and tools, from blogs, case studies, and presentations, to ebooks, videos, and interactive product configuration/selection tools
• Work with digital marketing team to generate valuable sales leads through integrated digital campaigns (PPC, display, social, email) from journey mapping and content development to analysis and refinement
• Suggest and implement strategies and methods for ongoing marketing optimization and multi-channel improvement
• Support large, nationwide sales team with digital and physical selling tools, including virtual sales kits/playbooks, videos, presentations, brochures, product sample kits, and mounted product displays
• Collaborate across the organization to support our in-person experiential marketing events via PR, advertising, and product displays for our onsite and mobile Showrooms, large trade show booth properties, and smaller table-top events
• Contribute to PR and social media through ideation, planning, content, and performance reviews
• Manage invoices and budget tracking for all marketing activities
• Track and analyze metrics related to content performance and engagement to guide effective sharing and define future marketing strategies and development efforts
• Expected to develop a thorough understanding of product features and benefits, positioning, and go-to-market strategy through close collaboration with product management, business development, and brand management teams

Requirements

• BS degree in Communications, Marketing or related discipline preferred
• Minimum 4 years marketing and communications experience
• Proven success in strategy development, content marketing, public relations, and demand generation campaigns
• Experience in B2B marketing commercial products is a strong plus
• A critical thinker with the ability to solve problems and present ideas
• Strong communication skills (verbal and written)
• Strong interpersonal skills, including the ability to interact effectively and influence at all levels of an organization
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
• Familiarity with Google Analytics, SEO/SEM a plus
• Proficiency in Adobe InDesign and Photoshop and similar software packages is a plus

Benefits

• Paid time off, including sick and vacation days
• 13 paid holidays
• Job-protected leave benefits in accordance with applicable law
• Medical, dental, vision, and life insurance
• Health and flexible savings accounts subject to eligibility requirements
• 401(k) plan with employer contributions and matching subject to plan eligibility
• Eligibility for a discretionary bonus
• Supplemental life insurance
• Short-term and long-term disability benefits
• Employee discounts