Media Planning and Buying (Planning)_05

Responsibilities

• Identify client challenges and implement strategies to meet them
• Develop tactical recommendations based on campaign strategies and designed to produce outstanding results
• Monitor day-to-day client activities and managed workloads to the established timelines
• Lead and/or participate in all pre-planning client meetings to gather input
• Use effective communication to present media plans to clients, and work with Planners and Analysts on their communication/presentation skills
• Develop and maintain effective relationships with media partners
• Stay on top of, and share knowledge with colleagues on, media trends and emerging media opportunities to encourage the best work possible
• Manage the work of Media Planners and Analysts by providing work direction and expertise
• Establish and maintain quality standards for group output to ensure continuity and consistency
• Lead and motivate employees through effective leadership techniques

Requirements

• Bachelor’s degree in Advertising, Marketing or related field.
• 5-8 years of experience working in an agency media department or in-house media department
• Experience managing multiple clients in a variety of categories
• Digital and social planning experience required
• Exposure to planning all other media channels preferred
• Buying experience preferred
• Knowledge of and proficiency in computer accessed media tools and databases (e.g. Strata, Nielsen, Pathmatics, MRI Simmons, GCM, Meta, Google Adwords, Google Analytics, Talkwalker, or other similar tools)
• Knowledge and competency in Sharepoint, Excel, PowerPoint and Keynote
• Analytical and detail-oriented; looks beyond the “what” and thinks about “why”
• Skilled in expressing complicated information clearly and succinctly both in writing and verbally

Preferred

• Exposure to planning all other media channels preferred
• Buying experience preferred