Manager, Media Planning & Strategy
DEPT®
USA (Remote)
$75K/yr - $95K/yrAgencyFull-timeSenior level4+ years exp.
23 hrs ago
Media Planner/Buyer
New York City, NY (On-site)
$65K/yr – $72K/yrMid Level2+ years expFull time
Posted 2 hrs ago
Job Summary
Own end-to-end paid media campaigns across multiple platforms, from setup and trafficking to optimization, reporting, and cross‑team coordination.
- Direct media buys and IO management with vendors
- Trafficking in CM360 including tags, placements and QA
- Monitoring pacing, analytics, and billing reconciliation
Job Description
Responsibilities
- Build, launch and manage campaigns in Google Ads, Meta, TikTok, Reddit, programmatic DSPs and other self-service platforms.
- Negotiate and place direct digital buys with publishers and audio and video vendors. Issue and track IOs.
- Own trafficking in CM360: tags, placements, creative rotation and QA.
- Keep tracking and data clean: pixels, UTMs, GA4 conversions and naming conventions.
- Monitor pacing and delivery daily. Fix problems before they reach the client.
- Reconcile vendor invoices against delivery in AdVantage and support accurate client billing.
- Train Media Assistants on platforms and process, and QA their builds.
- Join client calls when execution detail is needed. Coordinate with our traditional buyer on cross-channel plans.
- This is a full-time, regular, benefits-eligible position.
Requirements
- 2–4 years in paid media with hands-on platform and buying experience, ideally at an agency.
- Bachelor's degree or equivalent experience.
- Experience training junior staff on platforms.
- Expertise in Google Ads and Meta, with working knowledge of GA4 and CM360 trafficking. TikTok, Reddit, programmatic and AdVantage a plus.
- Experience buying direct from vendors, including IOs and makegoods.
- Strong analytical and math skills, and comfort working in spreadsheets.
- Clear written and spoken communication with vendors and internal teams.
- Strong attention to detail and the ability to juggle many campaigns in a fast-paced agency.
- Interest in performing arts and live entertainment a plus.
Serino Coyne
We’re Serino Coyne, the world’s first advertising and marketing agency for live entertainment, cultural institutions, and attractions. We’ve got the arts down to a science, and we’ve never been afraid to experiment – which is a big reason our clients are some of the most iconic brands in the world. They include WICKED, THE OUTSIDERS, Manhattan Theatre Club, MoMA, Alvin Ailey American Dance Theater, and the New York Philharmonic. We’re a full-service agency, with expertise in everything from brand strategy and development to media planning to influencer marketing. Across the board, all of us are passionate about the arts and put a lot of love into our work. That’s key to our success and makes our team as once-in-a-lifetime as the brands we build.
Salaries
Posted range
$65K/yr – $72K/yr
Taken straight from the job posting.
Media Planning median pay in the United States
Most pay falls between $73K and $124K. Based on 1,306 salaries.
Marketing Team
Marketing Team Size
21 (26% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2.6K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~81
News about Serino Coyne
Links
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