EVP, Media & Strategy Planning

Responsibilities

• - Partner with the CMO and senior marketing, publicity, and distribution leaders to establish overall go-to-market strategy for the STARZ brand and content slate
• - Own performance across the full subscriber lifecycle, including acquisition, conversion, onboarding, engagement, and retention, ensuring accountability for outcomes beyond media inputs
• - Manage and develop the internal media team and agency partners in creating innovative, data-driven campaigns for consumer and trade audiences. Lead across both the brand and direct response teams now consolidated under this role
• - Partner with Insights & Analytics leadership to define and measure campaigns against KPIs, optimize investment decisions, and evaluate impact across digital and traditional channels
• - Lead paid media strategy for STARZ wholesale partners, including budget allocation, media planning, performance evaluation, and optimization
• - Define and evolve performance metrics beyond media efficiency, incorporating conversion rates, cohort performance, subscriber lifetime value, and incrementality
• - Drive a structured test-and-learn agenda across media, creative, and customer journeys, continuously optimizing conversion rates, engagement, and lifetime value
• - Ensure alignment between media strategy and on-platform experience, optimizing the connection between acquisition campaigns and the downstream product journey
• - Manage the annual media budget in partnership with Finance and Accounting, including forecasting, reconciliation, accruals, and overall investment stewardship
• - Supervise and lead a high-performing, integrated team culture, developing talent and driving accountability across brand and performance disciplines

Requirements

• - 12+ years of relevant experience in media, marketing, growth, or related leadership roles, preferably within television, entertainment, streaming, or subscription businesses
• - Minimum of 7 years of management experience leading high-performing teams
• - Demonstrated experience owning or materially influencing conversion, onboarding, and retention performance within a DTC, subscription, or streaming business
• - Preference for entertainment, streaming, or subscription-video experience and expertise with the DTC/OTT ecosystem, including major distribution platforms such as Amazon Channels, Hulu, and Roku
• - Extensive knowledge of media planning, buying, optimization, and performance measurement across traditional and digital channels
• - Proven experience developing and overseeing large-scale media strategies and investment plans
• - Strong track record managing significant media budgets and complex agency and vendor relationships
• - Experience building and scaling test-and-learn frameworks, including A/B testing, incrementality measurement, and continuous performance optimization
• - Strong fluency in key growth metrics, including conversion rate, customer acquisition cost (CAC), lifetime value (LTV), churn, and cohort analysis
• - Strong interpersonal and communication skills, with the ability to build relationships across all levels of the organization

Benefits

• - Full Coverage – Medical, Vision, and Dental
• - 401(k) company matching
• - Tuition Reimbursement (up to graduate degree)
• - Time-off program includes ~20 paid company holidays annually, accrued vacation time (with accrual rates scaling and capped based on tenure), 80 hours of front-loaded sick leave each year, and 5 days of front-loaded wellness leave each year
• - discretionary annual bonus with a target percentage determined by role level; actual payout is not guaranteed and remains dependent upon individual performance, company performance, and leadership approval