Director, Media Planning and Placement

Responsibilities

• Work with clients and internal teams to devise advertising campaign strategy and campaign plans
• Independently run paid media accounts, managing the day-to-day operations while anticipating client issues and concerns proactively
• Support new business pitches and draft paid media proposals for existing and prospective clients
• Interact with external vendors to ensure on-time delivery of plans, creative and performance data
• Analyze campaign performance, prepare clear client reports and develop actionable recommendations
• Coordinate with FGS Global Creative teams on campaign production, ad specs and delivery deadlines
• Assist ad operations in campaign set up, including trafficking, pixel creation, QA/testing and other functions as needed
• Day-to-day management of media buys, including making regular optimizations based on performance
• Work with FGS Global finance staff to track and record invoices and vendor bills
• Mentor junior Media Planning and Placement staff

Requirements

• A BA/BS degree in a related field, plus 6-10 years of relevant work experience (previous agency and/or public affairs experience preferred, but not required)
• Experience working in one or more self-serve ad platforms (Meta, X, LinkedIn, Reddit, Google search, etc.) and experience working with an ad server (Campaign Manager 360 preferred)
• Strong interest in all aspects of digital media and advertising
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Strong quantitative and analytical skills
• Ability to combine strategic thinking with creative problem-solving
• Ability to prioritize, multi-task, work successfully with teams, and work under pressure
• Strong communication, project management and time management skills
• Comfort working in a fast-paced and ever-changing environment