Associate Director, Planning

Responsibilities

• Client Management: Maintain knowledge about the industry and brand/client – product benefits, efficacy, MOA, industry challenges, client processes and client corporate culture. Place clients on the leading edge of media change. Maintain on-going contact with day-to-day clients, lending credibility and endorsement to major projects
• Media Planning: Oversee media plan development and take the lead on all presentation development. Creates media plans that are strategically and executional sound. Review all plans to ensure quality and flawless execution can be achieved. Integrate concepts seamlessly with creative product and clients’ marketing plans
• Team Management: Manage and train staff and delegates to build an efficient team
• Media Planning and Execution
• Accountable for plan output timeliness, accuracy, and overall operational excellence
• Lead the process of strategic planning/execution that ladders back to client/campaign goals
• Utilize appropriate resources to help guide client’s business goals using a data driven approach to create outputs (e.g.,syndicated, proprietary, analysis, historical) for strategic and tactical planning
• Engage with Strategy to develop and support audience segmentation and prioritization
• Responsible for ensuring that all budgets and campaign plans and execution align with client parameters across all online and offline channels
• Understand and adopt proven channels and new innovations relevant to clients’ media strategies including but not limited to search, video, programmatic, addressable, emerging social platforms, and direct to publisher

Requirements

• Bachelor’s Degree preferred
• 4 + years of related media work experience
• At least 1 year experience with Pharma is required
• Competency with Microsoft Excel, PowerPoint and Word - Includes advanced Microsoft Excel functions/formulas: charts, graphs, pivot tables and VLookUp
• Proficiency in media applications including MediaTools, KANTAR and Prisma
• Strategic thinking
• Team leadership
• Leads client presentations and discussions
• Relationship builder - across internal, external (agency, publisher), client teams
• Effectively represents agency across relationships and industry