Manager, Media Planning & Strategy

Responsibilities

• Developing integrated media plans across D2C and retail marketplace business models, including tactic-level plans and investment scenarios, grounded in strategy, methodology benchmarks, and thoughtful assumptions.
• Translating research insights into actionable media plans by synthesizing inputs from tools such as GWI, eMarketer, Pathmatics, Similarweb, and client or platform data (Meta, Google, Amazon, The Trade Desk, etc.).
• Building full-funnel, channel-agnostic media plans using both CPC- and CPM-based investment frameworks.
• Developing audience-first communication plans, including budget allocation, KPI frameworks, channel selection, and partner recommendations.
• Aligning campaign planning with product launch calendars, retail media opportunities, and promotional moments across key U.S. retailers.
• Applying a strong working knowledge of Amazon Ads (search, DSP, display) to support retail and performance-focused planning efforts. Familiarity with Best Buy Ads, Walmart Connect, and Target Roundel is highly valuable, with the ability to adapt plans to evolving retail media capabilities and brand footprints.
• Maintaining awareness of global retail and go-to-market considerations to inform planning for international expansion and multi-market execution.
• Serving as a dependable thought partner to strategy leads, helping to operationalize strategic planning frameworks and guide planning through to activation.
• Working closely with cross-functional team members both externally and internally across Client Services, Media Activation, Data Science, and Creative to deliver connected plans and ensure seamless campaign execution, including tracking plan vs. actuals.
• Navigating complexity across platforms, stakeholders, and business models, and translating that complexity into clear, actionable plans.

Requirements

• 4+ years of hands-on experience in media planning and strategy, with an emphasis on digital media buying both on and off retail environments.
• 2+ years experience using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer, and platform-native dashboards.
• 2+ years of client facing and team management experience.
• Strong familiarity with Amazon’s retail media solutions; knowledge of Best Buy, Target, Walmart, and other retail platforms is a strong plus.
• Proven experience planning across both CPC and CPM channels, with a clear understanding of brand and performance media and how they work together.
• Strong understanding of audience segmentation, full-funnel planning, and measurement frameworks.
• Ability to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders.
• A curious and creative mindset, while also rigorous and analytical.
• Energized by the evolving intersection of media, retail, technology, and consumer behavior.
• Strong collaboration, client relationship building, and leadership skills.