Media Planner

Responsibilities

• Develop media plans
• Ensure our clients’ marketing campaigns reach the right target audience in the most effective way possible to drive sales and brand awareness
• Responsible for creating media-specific documents such as media plans and optimization reporting
• Support the development of audience-first, cross-channel media recommendations by synthesizing research, campaign performance, competitive activity, marketplace trends and client business goals into clear planning inputs and client-ready insights
• Recommend how to optimize campaigns across media channels, placements, products and creative to deliver optimal performance
• Help evaluate how channels work together across linear, streaming, digital video, social, audio, search, retail media, out-of-home and emerging platforms to build more connected media plans
• Produce engaging campaign analysis for clients, demonstrating the effectiveness of planning, testing and media optimization
• Support test-and-learn initiatives by helping define test inputs, track results, capture learnings and recommend opportunities to optimize or scale successful approaches
• Proficiently evaluate response data and media attribution modeling outputs to inform future plan recommendations
• Translate performance data, attribution outputs and marketplace context into concise insights that help clients understand what is working, why it matters and what should happen next

Requirements

• A Bachelor’s degree in Marketing, Business or a similar field, or equivalent relevant experience
• Two to four years of experience
• Working knowledge of analytics tools (MRI, Nielsen, etc.)
• Broad knowledge of media channels
• Understanding of how media channels work together across traditional, digital, streaming and emerging platforms to support full-funnel client objectives
• An analytical mind with an aptitude for statistics and math
• Ability to interpret data, identify meaningful performance drivers and translate findings into actionable recommendations
• Strong decision-making skills
• High attention to detail
• Strong communication skills

Preferred

• Local market experience preferred
• Prior healthcare industry experience is a plus
• Preference may be given to candidates in Eastern time zone
• While a remote position, periodically accommodating meetings in different time zones is expected

Benefits

• Medical, Dental, and Vision insurance
• Quarterly profit-sharing program
• 401(K) plan with employer match (and immediate eligibility)
• 4-6 weeks PTO
• 12 paid holidays
• 12-18 weeks paid family and medical leave
• Monthly Work-From-Home allowance
• Additional benefits details can be found here