Head of Media Strategy

Responsibilities

• As Head of Media Strategy, Americas, you will be responsible for: - Industry-defining work. Strategic work that makes it into market and has an outstanding impact for clients. - New tools and methods. New processes, products and capabilities, including applied AI, that improve the quality of strategy as much as its speed. - A stronger team. A strategy team upskilled in future-state media planning practices. - Trusted client relationships. Senior clients who seek your advice ahead of and outside of formal briefs.
• WHAT SUCCESS LOOKS LIKE - Work that reaches market. Ambitious strategic thinking that is built, launched and recognized for its impact on client outcomes. - A practice with its own tools. New processes and products in regular use, continually improved as the practice grows. - A capable, confident team. A strategy team that plans to future-state media practices and raises its own standard. - Senior client advocacy. Senior clients who call you first for advice, well before a brief exists.

Requirements

• 12+ years of strategy experience in a senior planning or brand strategy leadership role with knowledge of the US media and tech landscape. Experience should include:
• - Hands-on command of effectiveness methods: econometric modeling, incrementality testing and attribution.
• - Experience in high-investment consumer categories: financial services, telco, retail, automotive, health.
• - Experience leading a strategy or planning function, not just performing as a senior individual contributor.