Manager, Media & Strategy

Responsibilities

• Own paid media day-to-day execution and performance across media channels, primarily paid social (Meta, TikTok, and YouTube), DSP, and CTV.
• Effectively manage timelines and ensure strong campaign execution against goals across multiple clients and campaigns simultaneously.
• Communicate effectively with clients throughout campaign kick off, execution, and reporting.
• Optimize channel performance mid-flight (channel mix, audience targeting, budget adjustments, creative versioning, offers, CTAs).
• Manage budgets, pacing, forecasting, and budget shifts across campaigns and channels.
• Develop in-depth campaign reports, complete with accurate data compilation, insightful analysis, and actionable recommendations.
• Manage communications with media and measurement partners in a timely manner.
• Effectively and responsibly leverage AI tools (Claude, Advantage+).

Requirements

• 3-5 years of experience managing paid media campaigns, agency experience strongly preferred.
• Demonstrated success managing high-performing campaigns.
• Proficiency in paid social and programmatic platforms.
• Knowledge of influencer marketing, creator content and social media, with an understanding of how creator content connects with paid media.
• Experience with creator/influencer marketing is a plus.
• Familiarity with retailer/shopper marketing and CPG marketing is a plus.
• Strong communication, presentation and relationship-building skills.
• Excellent judgment and the ability to navigate campaign pivots, client communications, and building/evolving campaign processes.
• High attention to detail and a desire to grow professionally.
• Intellectual curiosity and an interest in how media, technology, automation and AI are changing marketing and the creator economy.

Preferred

• Experience with creator/influencer marketing is a plus.
• Familiarity with retailer/shopper marketing and CPG marketing is a plus.

Benefits

• healthcare and dental benefits
• 401K with company match