Media Planner

Atlanta, GA (Hybrid)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 1 hr ago

Job Summary

Own end-to-end media planning and campaign activation across digital and traditional channels, driving research, planning, execution, optimization, and client-facing delivery across multiple campaigns.

Lead research-driven channel and budget recommendations
Navigate campaign activation, trafficking, and reporting
Collaborate with client teams and external partners for efficient operations

Job Description

Responsibilities

Develop and execute integrated media plans across digital and traditional media channels, with a clear rationale for channel and plan recommendations
Conduct audience, competitive, and category research to develop insights-led channel and budget recommendations
Manage deliverables throughout the campaign life cycle across research, planning, execution, tracking, and optimization
Support vendor RFP evaluation and negotiations
Own campaign activation processes (trafficking sheets, URL tracking, and tagging with Ad Ops/Analytics)
Build presentation materials and contribute to client status calls and presentations
Assist with campaign reporting activities, drawing analysis from data and recommending optimizations
Work closely with client engagement leads, project management, and external teams for operational efficiency
Handle media reconciliation and billing for your accounts
Supports the needs of direct manager and Media Directors

Requirements

2+ years of media planning experience with hands-on digital and offline exposure (at least one year of digital experience preferred)
Understanding of all forms of media planning, including brand, demand gen, and lead capture
Experience with digital planning and research tools (MRI, Kantar, Commspoint, etc.)
Experience with digital campaign activation required (trafficking sheets, URL tracking setup, etc.)
Experience with media buying platforms a plus (MediaOcean, Strata, Nexelus, etc.)
Exceptional organizational and planning skills and attention to detail
Experience in managing campaigns; strong analytical skills and understanding of KPI's for media
Ability to multitask and work effectively within a fast-paced agency environment
Must be assertive, highly self-motivated, with strong communications skills and a high level of professionalism
Demonstrated experience with client-facing interactions, and preparing and delivering presentation materials

Preferred

Experience with media buying platforms a plus (MediaOcean, Strata, Nexelus, etc.)

Prophet

3.8 Glassdoor

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services. With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts, and change agents, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet is an equal-opportunity employer and strives to build a firm of many voices. We are committed to building a team that represents a variety of backgrounds, perspectives and skills. All employment, promotion and evaluation decisions are based on qualifications, merit and business need.

Founded in 1992

San Francisco, California, USA

725 employees (149 in marketing)

www.prophet.com

70% recommend to a friend

89% CEO approval