Media Planner

Responsibilities

• Assist in the development of integrated media plans aligned with client objectives, target audiences, and performance KPIs
• Support translating media strategy into actionable planning elements, including channel selection, audience targeting, and budget allocation
• Maintain and update media flowcharts, authorizations, and campaign documentation
• Analyze audience demographics, consumer insights, and market data to inform media recommendations
• Collaborate with media vendors and partners to evaluate opportunities, gather proposals, and refine media plans
• Support the preparation of client-facing presentations, including media recommendations
• Assist with the ongoing management and optimization of media plans, ensuring plans remain aligned with campaign goals
• Coordinate with internal teams to support campaign reporting and performance insights
• Ensure accurate documentation and reconciliation of campaign activity
• Stay current on media trends, emerging platforms, and evolving planning best practices

Requirements

• 1–3 years of experience in media planning or related advertising/marketing roles, preferably in an agency environment
• Basic understanding of digital & traditional media channels, including TV, CTV, OLV, Paid Social, OOH
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Excellent communication, presentation, and interpersonal skills
• Ability to analyze information, identify patterns, and contribute thoughtful recommendations
• Self-motivated with the ability to work both independently and collaboratively
• Proficiency with Microsoft Office (Excel, PowerPoint, Word)
• Experience using media planning or research tools (e.g., Nielsen, Comscore, MRI, Simmons, etc.)
• Familiarity with digital platforms such as Meta, Google, or programmatic environments

Benefits

• Eastport Holdings offers a competitive benefits package including medical, dental, vision, life and disability coverage, HSA employer contributions, flexible spending accounts, employee assistance resources, paid time off, paid parental leave, and voluntary benefits designed to support your overall well-being.