Associate Director, Media Planning

Responsibilities

• Strategize with internal directors and client to develop innovative, well-targeted marketing solutions
• Interface with clients and partner agencies to build strategic communication plans for targeted audiences
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs
• Assume accountability and ownership of campaign planning for assigned client accounts
• Embrace and encourage a culture based on teamwork, collaboration, and support
• Develop best practices for improving communication and collaboration within the team and the group
• Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 5+ years of experience in media planning/strategy experience across media channels
• Previous team management experience
• Strong digital media experience preferred
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams
• Proven experience in successfully managing multiple work streams at one time
• Strong organizational, communication, and time-management skills
• Excellent presentation skills to effectively lead meetings in-person with key clients
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• - Paid Family Care for parents and caregivers for 12 weeks or more
• - Monetary assistance and support for Adoption, Surrogacy and Fertility
• - Monetary assistance and support for pet adoption
• - Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• - Tuition Assistance
• - Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• - Matching Gifts programs
• - Flexible working arrangements
• - 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)