Media Planner

Responsibilities

• Supporting the development of media strategies and plans that align with client goals and campaign objectives.
• Conducting research, gathering marketplace information and working with media partners to evaluate opportunities and pricing.
• Identifying media opportunities across channels and platforms based on client and audience needs.
• Supporting campaign setup, trafficking, execution and ongoing optimization.
• Monitoring campaign performance and helping translate data into insights and recommendations.
• Compiling, organizing and analyzing media performance data for client reporting.
• Maintaining media plans, budgets, status reports and other documentation for internal and client meetings.
• Collaborating with media partners and internal teams to keep campaigns running smoothly and on schedule.
• Managing campaign billing, invoices and weekly/monthly reconciliation with a high degree of accuracy.
• Staying current on evolving media platforms, tools, audience behaviors and industry trends.

Requirements

• Ability to commute to our Boston office 2x/week (Tuesday and Wednesday).
• A minimum of 2-6 years of relevant media planning, buying or digital advertising experience.
• Former agency experience preferred.
• Strong Excel skills and comfort working with data, budgets and reporting.
• Familiarity with digital advertising platforms such as Google Ads/YouTube, Meta Ads Manager and LinkedIn Campaign Manager.
• Experience with ad serving, trafficking and/or campaign measurement tools preferred.
• Programmatic/DSP experience is a plus.
• Strong analytical and problem-solving skills with the ability to identify meaningful insights within campaign data.
• Excellent organizational skills and the ability to manage multiple campaigns, deadlines and details at once.
• Strong written and verbal communication skills and a collaborative working style.

Preferred

• Programmatic/DSP experience is a plus.

Benefits

• In addition to base salary, we offer a comprehensive benefits package and a collaborative, supportive culture focused on delivering breakthrough ideas for our clients.