Media Planner

Responsibilities

• The Planner maintains and grows a foundational knowledge of both online and offline media channels
• Collaborates with Investment, Analytics, and Strategy team members to ensure actionable audience insights are incorporated into strategic recommendation
• Manages weekly status calls and serves as the main point of contact with clients
• Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
• Monitors the pulse on changing media and client trends
• Collaborates on tactical presentations with the Investment team, assuring a clear story and approach which is built around the strategic presentation.
• Masters tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI and questions data and usage rigorously
• The first ‘gatekeeper’ and reviewer for Assistant’s work.
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy, etc.
• Fully comprehends client business objectives and the role media is meant to play in accomplishing them

Requirements

• Bachelor’s Degree
• 2+ years of experience in media planning at an ad agency
• Ability to juggle multiple client projects and responsibilities and meet deadlines
• Attention to detail and organizational skills while working in a fast-paced environment
• Strong written and verbal communication skills
• Excellent analytical and math skills
• Capable of working independently and managing projects from start to finish
• Experience with managing and mentoring junior team members
• Takes initiative in acquiring new skills and taking on a workload
• Professionalism and confidence in working with vendors, team members and clients