Media Planner

Responsibilities

• Own assigned paid media campaigns from initial briefing through launch, optimization, reporting and completion.
• Translate business objectives into clear media recommendations in partnership with internal leadership and agency partners.
• Develop and maintain campaign budgets, timelines, audience strategies, channel recommendations and measurement requirements.
• Contribute to media strategies and points of view through research, ideation, data evaluation and an understanding of how channels support business goals.
• Support competitive analysis, identify emerging partner opportunities and stay current on media industry trends and platform developments.
• Understand how individual campaigns fit within the broader paid media strategy and business priorities.
• Manage multiple concurrent campaigns and shifting priorities in a fast-paced, high-volume environment.
• Identify dependencies and determine next steps without requiring continuous manager direction.
• Lead day-to-day collaboration with external media agency partners, providing clear direction, evaluating recommendations, resolving open issues and ensuring deliverables are accurate, complete and on time.
• Partner closely with Creative, Project Management, Analytics, CRM, Site, Finance and other marketing teams to support successful campaign execution.

Requirements

• 3-5 years of experience in paid media planning, digital media, performance marketing or a related field.
• Bachelor’s degree or equivalent relevant experience.
• Experience managing multiple simultaneous campaigns and budgets across paid media channels.
• Working knowledge of display, paid social, programmatic video, CTV/OLV, digital audio, outdoor, print and other paid media channels.
• Hands-on familiarity with major advertising platforms such as Meta and Google, ad-serving tools such as Campaign Manager 360, and media management and billing tools such as Guidelines/Lumina or comparable systems.
• Experience working with media agencies, publishers and/or platform partners.
• Strong understanding of campaign measurement, pacing, optimization and performance reporting.
• Strong organizational and project-management skills with exceptional attention to detail.
• Ability to work independently, prioritize competing demands and operate effectively in a high-volume environment.
• Strong written and verbal communication skills.