Media and Marketing Manager

Responsibilities

• Content Strategy and Social Media Management
• Develop, implement, and maintain a comprehensive digital content strategy, production calendar, and posting cadence that engages internal audiences (students, staff, faculty, and the broader university) and external audiences (prospective students, alumni, the Southern California legal community, and the national legal profession).
• Own day-to-day management of all Fowler School of Law (FSOL) social media channels: content planning, production, scheduling, publishing, community management, daily monitoring of discussions and comments, and escalation of issues requiring leadership attention.
• Conceptualize, produce, and format original content — writing, graphic design, photography, video, and motion graphics — optimized for the conventions and audience expectations of each individual platform.
• Serve as the brand steward for FSOL, maintaining voice, visual identity, and message integrity across every digital, print, and in-person touchpoint, in accordance with Chapman University brand guidelines.
• Advise on media developments, channel selection, and the appropriate use of media for their specific purposes.
• Web, Media, and Marketing
• Manage day-to-day maintenance, updates, and publishing for the FSOL section of the public-facing university website, the FSOL blog, and the school’s internal document and announcement site.
• Plan, create, edit, and maintain all associated digital assets, applying web and graphic design, photography and photo editing, copywriting, and copy editing skills.
• Own the content lifecycle for FSOL web properties: conduct regular content audits, retire or consolidate outdated pages, and maintain accuracy of faculty profiles, program pages, admissions information, and outcomes data.

Requirements

• Minimum of three (3) years of experience in a marketing role for a business, non-profit, or similar professional organization.
• Ability and willingness to work evenings and weekends as necessary to meet business and organizational needs.
• Demonstrated ability to develop and execute an integrated marketing communications strategy across digital and print channels for a complex organization with multiple stakeholder groups.
• Strong writing, editing, and storytelling skills, with the judgment to adapt voice and depth for audiences ranging from prospective applicants to practicing attorneys, judges, and journalists.
• Proficiency in graphic design and layout (Adobe Creative Suite or equivalent), photography and photo editing, and video production and editing.
• Working knowledge of web content management systems, HTML/CSS fundamentals, search optimization practice, structured data, and web accessibility standards.
• Proficiency with email marketing platforms (Mailchimp or equivalent), audience segmentation, and marketing automation concepts.
• Fluency with analytics and reporting tools, and the ability to translate data into clear narrative recommendations for non-technical leadership.
• Ability to maintain confidentiality and exercise professionalism, discretion, diplomacy, and ethical judgment in all aspects of work.
• Excellent interpersonal and relationship-building skills, with the ability to work effectively with faculty, students, administrators, staff, vendors, and external stakeholders.

Preferred

• Bachelor’s degree in English, communications, marketing, business, public relations, or related field.