Social Media Marketing Manager
Industry Contents
USA (Remote)
$30/hr - $45/hrIn-houseContractMid level3+ years exp.
5 hrs ago
Social Media and Marketing Manager
Raleigh, NC (On-site)
$53K/yr – $64K/yrMid Level5+ years expFull time
Posted 2 days ago
Job Summary
Own and drive multi‑channel marketing strategy and execution across digital, content, SEO, and advertising to accelerate growth in B2B and ecommerce channels.
- Own go-to-market collaboration with product teams and sales to align on brand messaging
- Lead analytics and ROI optimization across campaigns
- Direct nurture workflows and multichannel campaigns through marketing automation
Job Description
Responsibilities
- Develop and execute comprehensive multichannel marketing strategies that align with company goals, including digital marketing, content marketing, social media marketing, and print advertising.
- Lead SEO efforts to improve organic search rankings, increase website traffic, and enhance online visibility using keyword research, on-page optimization, and backlink strategies.
- Manage advertising sales initiatives by creating compelling ad campaigns across platforms such as Facebook Advertising, Google AdWords, and other digital ad networks.
- Oversee marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement through targeted email marketing and analytics.
- Conduct market research to identify trends, analyze competitors, and uncover new opportunities for growth within B2B (business-to-business) markets and e-commerce channels.
- Collaborate with product management teams to develop go-to-market strategies for new offerings, ensuring alignment with brand messaging and customer needs.
- Utilize analytics tools like Google Analytics to monitor campaign performance, generate insights, and optimize marketing efforts for maximum ROI.
- Create engaging content for various platforms including websites built on WordPress or HTML-based pages, social media posts, email newsletters, and print materials.
Requirements
- Digital marketing: 5 years (Required)
- Ability to Commute: Raleigh, NC 27604 (Required)
- Work Location: In person
- Proven expertise in SEO techniques and tools to enhance online presence.
- Strong knowledge of social media marketing platforms such as Facebook, LinkedIn, Twitter, and Instagram.
- Experience with multichannel marketing strategies integrating digital advertising, content creation, email marketing, and print advertising.
- Proficiency in advertising sales tactics utilizing Facebook Advertising and Google AdWords for targeted campaigns.
- Skilled in digital marketing tools including Adobe Creative Suite (Photoshop, Illustrator), marketing automation platforms, Google Analytics, and WordPress.
- Ability to develop compelling content through copywriting that resonates with diverse audiences across B2B markets.
- Familiarity with HTML coding basics for website updates or landing page modifications.
Benefits
- Employee discount
- Health insurance
- Paid time off
Salaries
Posted range
$53K/yr – $64K/yr
Taken straight from the job posting.
The middle of this range ($58K) is 32% below the median base salary for Social Media Marketing Manager roles in the United States ($85K).
Social Media Marketing Manager median pay in the United States
Most pay falls between $74K and $99K. Based on 39 salaries.
Marketing Team
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