Social Media and Marketing Manager

Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms to increase brand awareness and engagement.
• Create engaging, high-quality content including graphics, videos, photography, and written posts tailored for each social media channel.
• Manage social media accounts using tools like Hootsuite or Buffer, scheduling posts and monitoring interactions in real-time.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activity to inform content creation and campaign adjustments.
• Utilize media editing tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to produce visually compelling assets.
• Implement targeted advertising campaigns on platforms like Facebook Advertising to reach specific audiences and optimize ad performance through analytics.
• Monitor digital marketing performance using Google Analytics, web analytics tools, and marketing online analytics to measure ROI and refine strategies accordingly.
• Engage in public relations activities by managing media relationships and crafting press releases that align with branding goals.
• Analyze social media metrics regularly to evaluate campaign success, identify growth opportunities, and report on key performance indicators (KPIs).
• Collaborate with cross-functional teams to ensure consistent branding across all digital channels while maintaining a cohesive voice.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency with social listening tools, media editing software (Adobe Photoshop, Adobe Illustrator), and scheduling applications like Hootsuite or Buffer.
• Solid understanding of SEO best practices, keyword research techniques, and web analytics platforms such as Google Analytics.
• Ability to create compelling content through writing, graphic design, photography, video editing, and proofreading skills.
• Knowledge of social media platforms’ algorithms and advertising options for effective content marketing.
• Strong relationship management skills with the ability to engage audiences authentically across diverse channels.
• Excellent communication skills combined with a proactive attitude towards learning emerging trends in digital marketing.

Preferred

• Experience in branding strategies and public relations is highly desirable.

Benefits

• Flexible schedule