Social Media and Marketing Manager

Responsibilities

• Develop, implement, and oversee comprehensive social media strategies across various platforms including Facebook, Instagram, LinkedIn, and TikTok to boost engagement and brand visibility.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing objectives.
• Manage social media content calendars, scheduling posts using tools like Hootsuite or Buffer to ensure consistent messaging.
• Monitor social media channels through social listening tools to gather insights on audience sentiment and industry trends.
• Analyze digital marketing performance using analytics tools such as Google Analytics and social media analytics platforms; generate reports to measure campaign effectiveness and optimize future strategies.
• Coordinate public relations initiatives by managing media relationships and crafting press releases or media pitches that enhance brand reputation.
• Execute targeted advertising campaigns on platforms like Facebook Ads to reach specific audiences and maximize ROI.
• Engage actively with followers by responding to comments, messages, and inquiries to foster community growth and relationship management.
• Conduct keyword research for content optimization and SEO purposes to improve organic reach across search engines.
• Collaborate with creative teams on branding projects, ensuring visual consistency using Adobe Creative Suite tools such as Photoshop and Illustrator.

Requirements

• Proven experience in social media management with a strong understanding of various platforms’ algorithms and best practices.
• Expertise in content creation including graphic design, video editing, photography, and media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software.
• Strong knowledge of SEO principles, keyword research, web analytics (Google Analytics), and digital marketing performance monitoring tools.
• Proficiency in social listening tools (e.g., Brandwatch) for market research and reputation management.
• Experience with social media advertising platforms like Facebook Advertising along with campaign setup, targeting, budgeting, and performance analysis.
• Familiarity with social media management applications such as Hootsuite or Buffer for scheduling and analytics reporting.
• Excellent written communication skills with an eye for proofreading and content writing tailored for diverse audiences.
• Ability to analyze marketing data using marketing analytics tools to evaluate campaign success metrics like engagement rates, reach, conversions, and ROI.
• Strong relationship management skills for engaging stakeholders internally across departments as well as externally with media partners or influencers.
• Knowledge of branding principles combined with creative skills in graphic design for cohesive visual storytelling across channels.