Social Media and Marketing Manager

Responsibilities

• Develop and execute engaging social media strategies across platforms (e.g., Instagram, Facebook, TikTok, X, YouTube) to drive brand awareness and engagement.
• Create and curate high-quality content, including graphics, photos, and videos, aligned with Gaither Music’s brand voice and objectives.
• Manage day-to-day posting, scheduling, and monitoring across all social media channels.
• Deliver social media advertising campaign assets, copy, and logistics to ads team.
• Engage with the online Gaither fan through community on YouTube and noticing trends on Meta to respond in a timely to consumer needs that are consistent with the global Gaither brand.
• Craft and maintain our weekly newsletter campaign, highlighting all brand-new releases and updates.
• Track and analyze social media metrics to gauge effectiveness and adjust strategies as needed
• Collaborate with cross-functional teams, including Marketing, PR, and Creative, to support and align social media campaigns.
• Work closely with the marketing team to support artist marketing plans and work with the team to implement plans to support all artist releases.
• Learn the Gaither catalog to strategize on best use of the many years of content within the catalog.

Requirements

• Social media and marketing background
• 3 to 5 years of social media and marketing experience preferred
• Self-starter with an entrepreneurial spirit
• Marketing background imploring a creative marketing strategy and building strong campaigns
• Build relationships with artists, managers, and various stakeholders in the music industry
• Superior communication and organizational skills
• Excellent technical skill set
• Works well with a team and takes direction
• Must be able to be in office minimum of 4 days per week (Onboarding will require 5 days a week)
• Experience:

Preferred

• Knowledge of platforms: HeyOrca, Klaviyo, Adobe Creative Suite, Canva, Premiere Pro, or Photoshop a plus
• Strong knowledge of social platforms and their backends including Facebook, Instagram, X, YouTube, TikTok, etc.
• Knowledge of Digital Streaming platforms
• Knowledge of PR strategies
• Demonstrates a passion for music, especially in the gospel and Christian Music genres

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance