Media Manager

Responsibilities

• Media Strategy & Innovation: Leads development and optimization of media strategy and investments, driving audience engagement and innovative approaches. Leverage market insights and partner with agencies as necessary to inform channel and tactic decisions. Foster connectivity and collaboration with broader marketing team.
• Media Planning, Buying, Execution & Relationships: Lead media planning, buying, and execution across key paid channels, with direct ownership of select in-house activations and agency support leveraged as needed. Manage campaign execution, including creative rotations, timelines, and optimization. Cultivate partnerships with key industry associations and publishers, including negotiation of media placements and sponsorships. Collaborate on integrated campaign development and ensure alignment with BU priorities to drive full-funnel effectiveness.
• Performance Management & Measurement: Lead development of media measurement frameworks and KPIs, facilitating reporting and data sharing with media agency and internal teams to drive data-driven optimizations and actionable insights.
• Holistic Search Strategy: Lead the BU’s holistic search strategy across traditional and evolving AI-powered search environments, driving discoverability, visibility, and engagement. Own paid search strategy and activation, while partnering with internal teams to guide and ensure coordinated execution across digital platforms. Continuously evaluate emerging search trends and opportunities to optimize performance and strengthen the BU’s digital presence.
• Travel Requirements: Overnight Travel - sporadic - required
• Supervision/Coordination: This role will not directly supervise colleagues but will provide direction to agencies

Requirements

• Bachelor’s Degree in Communications, Advertising/Marketing or related field
• Minimum five (5) years' Agency / Client side with relevant experience in media planning, buying & execution. B2B experience preferred
• Strong collaboration skills to maximize internal team partnerships and agency support, as appropriate
• Proof significant experience in full-funnel campaigns across diverse media channels (e.g., display, video, programmatic, SEM), including hands-on experience managing and optimizing paid search campaigns in platforms such as Google Ads
• Familiarity with AI search trends, generative engine optimization (GEO), and AI search visibility and measurement tools (e.g., Bluefish), with the ability to translate emerging capabilities into actionable search strategies
• Results-driven with analytical mindset and proficiency with paid & earned media metrics and data analysis preferred
• Proficiency in Microsoft Office Suite required
• Understanding of media trends, consumer behaviors, and innovations
• Excellent verbal and written communication, exceptional organizational skills, and attention to detail
• Innovator mindset with strong project management and thought leadership

Benefits

• Click Here for a comprehensive list of benefits we offer including 401(k) match, parental leave, and onsite well-being care.