Media Manager
GOJO, Makers of PURELL
Akron, OH (Remote)
$78K/yr - $107K/yrIn-houseFull-timeSenior level5+ years exp.
6 hrs ago
Creative Strategist (Paid Media)
Akron, OH (Remote)
$65K/yr – $75K/yrMid Level4+ years expFull time
Posted 3 hrs ago
Job Summary
Own and drive creative strategy and execution for a diverse client portfolio, leading client communications, testing plans, and asset production across channels.
- Lead client engagements and creative pitches
- Shape and optimize performance-driven assets and tests
Job Description
Responsibilities
- Build, present, and sell creative strategy to clients across a diverse portfolio, including healthcare, financial services, education, and eCommerce.
- Lead daily communication and weekly creative syncs with clients and internal teams to review performance, align on priorities, and keep work moving.
- Work with Paid Media teams to identify winning concepts, diagnose underperformance, and inform future variations and testing.
- Produce or direct high-quality, performance-driven assets, including static and motion graphics, video, ad copy, and scripts for specific audience segments and funnel stages, in platforms (Meta, TikTok, LinkedIn, Google Ads, Programmatic).
- Conduct creative audits and research on competitors, creative trends, platform shifts, and audience behavior to strengthen creative ideation.
- Identify emerging formats and opportunities to improve creative execution.
- Build and implement creative testing plans, delivering variations for A/B tests, refreshes, and ongoing optimization cycles.
- Manage asset revisions efficiently, incorporating feedback from internal teams and clients while keeping the strategy intact.
- Follow established processes, brand guidelines, and quality standards, using agency tools, templates, AI software, and brand kits to support production and pitch development.
- Document learnings and contribute to team-wide creative improvements.
Requirements
- 4+ years in performance creative strategy or a related agency role. Demonstration of exemplary performance may supersede experience requirement.
- Proven experience building and testing paid social creative, especially on Meta, with a clear understanding of what drives performance.
- A track record of direct-response creative tied to measurable results, with the ability to read the data (CTR, CPC, CPA, ROAS, conversion rate, hook and hold rates) and turn it into smarter tests.
- Deep understanding of direct-response marketing, customer psychology and conversion-focused messaging.
- Strong presentation and client communication skills, with the confidence to pitch creative and constructively challenge thinking.
- Experience managing multiple clients across verticals. Regulated categories such as healthcare and financial services are a plus.
- Excellent storytelling, copywriting, and scriptwriting skills.
- Working knowledge of Adobe Creative Suite, Canva, or similar. Hands-on design or video editing is a strong plus.
- Proficiency with AI tools such as Claude for ideation, research, and pitch development, plus creative AI tools for production.
- Strong project management skills and the ability to thrive in a fast-paced environment.
Preferred
- Regulated categories such as healthcare and financial services are a plus.
- Hands-on design or video editing is a strong plus.
Benefits
- Health Insurance
- 401(k) & Retirement Savings
- Generous Paid Time Off
- Flexible Scheduling
- Remote-First Culture
- Professional Development
- Employee Referral Program
- And more!
OuterBox
At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.
Salaries
Posted range
$65K/yr – $75K/yr
Taken straight from the job posting.
The middle of this range ($70K) is 12% below the median base salary for Paid Media Strategist roles in the United States ($80K).
Paid Media Strategist median pay in the United States
Most pay falls between $70K and $90K. Based on 48 salaries.
Marketing Team
Marketing Team Size
139 (40% of company)
Median Career Experience
8 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
7
Headcount Trend
Current headcount: ~347
Links
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