Paid Media Specialist

Responsibilities

• AI-First Ways of Working
• - Make AI your default environment for analysis, ad copy, reporting, customer communication, and documentation.
• - Identify repetitive tasks across the portfolio and build agents and workflows that automate them end to end, such as account health checks, pacing alerts, and performance recaps.
• - Create reusable skills, projects, and playbooks, and share them with the team.
• - Connect AI to the tools and data you work in so agents have real context.
• - Verify AI output, protect customer data, and keep a human in the loop where it matters.
• - Evaluate platform AI features (such as Performance Max, Advantage+, and AI-driven bidding) and know when to rely on them and when to override them.
• Campaign Management and Optimization
• - Manage setup, optimization, and ongoing health of Google Ads (Search, Display, remarketing, Performance Max) and Meta Ads (Facebook and Instagram) campaigns across a high-volume portfolio.
• - Prioritize your time by spotting accounts that need attention, including underperformance, pacing issues, and seasonal shifts.

Requirements

• 4+ years of hands-on PPC, paid search, or performance marketing experience.
• Hands-on experience building and optimizing campaigns in both Google Ads (structure, keywords, bidding, budgets, reporting) and Meta Ads (audiences, retargeting, creative, conversion tracking).
• An AI-first, agent-first mindset, shown by concrete examples of agents or automated workflows you have built and the results they produced (i.e., time saved, quality improved, or scale achieved).
• Ability to learn new AI tools quickly and apply them to paid media work.
• Direct customer-facing experience leading performance reviews or onboarding calls and explaining technical concepts to non-specialists.
• Experience managing multiple accounts at once in a high-volume environment.
• Working knowledge of GA4 and GTM, including conversion tracking.
• Strong analytical, written, and verbal communication skills, with the ability to turn data into clear recommendations.
• Ability to work independently and collaborate across U.S. and India-based teams.

Preferred

• Experience with Claude, including building skills, projects, or connected workflows (in Claude, Cowork, or Claude Code).
• Google Ads and Meta Blueprint certifications.
• Experience in SaaS, agency, or customer-facing digital marketing, ideally with local or multi-location businesses in self-storage, marine, RV, or campgrounds.
• Experience with Yelp, Nextdoor, Microsoft Advertising, or other local channels.
• Experience with monday.com or a similar project management tool.

Benefits

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
• 401(k) match after 60 days, 100% vested after 1 year.
• Employer contribution to your HSA, plus an HRA to help offset your deductible.
• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
• Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things.
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
• 8 hours of Rest, Relax, Recharge time to care for your mental health.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.