Head of Paid Media

Responsibilities

• 1. Client and Prospect Communication Lead strategy reviews, quarterly business reviews, and upsell conversations with clients. Support sales on prospect calls with well-scoped paid media recommendations and pricing. Translate performance into business outcomes such as cost per case, cost per client, and revenue, and be clear about what comes next.
• 2. Department Growth and P&L Own department revenue, margin, and client retention. Build service packages and upsell paths, find growth opportunities across our client base, and set up the forecasting and reporting leadership uses to plan.
• 3. AI-First Operating Model Design how the department runs with AI at the center. Decide what can be automated, such as builds, pacing, search term reviews, and reporting, and what needs human judgment. Then build and maintain those workflows with Claude and our internal tools, in partnership with our Search Strategy & Innovation lead.
• 4. Team Leadership Lead, coach, and develop a lean U.S. team and offshore Paid Media Specialists. Set clear standards, review work, and build capacity so growth doesn’t depend on any one person. Work closely with SEO, web, creative, and account management so paid media never operates as a silo.
• 5. Account Strategy and Results Set strategy across the book: account structure, bidding, budget allocation, audiences, and platform mix. Run key accounts directly at first, and stay close enough to the rest to diagnose problems quickly, and hold the team to measurable client results.
• 6. Budget Governance and Measurement Run spend controls across every account: documented, client-approved budgets, pacing alerts, and no surprises for clients. Own the standards for conversion tracking, call tracking, and attribution so bidding and reporting run on reliable data.
• - New platforms and vendors. Evaluate emerging ad channels, tools, and partners, with a written scope and business case before recommending them.
• - Hiring. Lead hiring for the department, including offshore specialists.
• - Process documentation. Maintain SOPs and AI workflow documentation the team can run without you.
• - Internal education. Help account managers and sales understand what paid media can do for each client.

Requirements

• 5+ years of hands-on paid media experience, including 3+ years leading a team, ideally at an agency
• A track record of growing a paid media book of business through upsells, expansions, or new client wins
• Strong client-facing communication: leading strategy reviews and sales conversations, and explaining performance in plain business terms
• Hands-on experience building AI-assisted workflows that changed how a team works, not only using AI tools
• Experience managing remote or offshore team members
• Experience building or rebuilding a department, service line, or team
• Deep Google Ads expertise across Search, Performance Max, and Local Services Ads, plus working knowledge of Microsoft and Meta Ads
• Experience overseeing $200,000+ per month in combined ad spend across lead generation accounts for service businesses, including at least one account above $50,000 per month
• A track record of keeping spend within client-approved budgets across many accounts, backed by systems such as alerts, scripts, or caps
• Strong command of conversion tracking, including GA4, Google Tag Manager, enhanced conversions, and call tracking

Preferred

• Experience with legal, accounting, financial services, or home services advertisers
• Department P&L or margin ownership
• Offline conversion imports and CRM-connected reporting, such as HubSpot or ServiceTitan
• Server-side tracking, incrementality testing, or experience launching emerging ad platforms
• Claude or similar AI tools used in production workflows
• Familiarity with ClickUp, Slack, and Google Drive

Benefits

• Medical, dental, and vision benefits beginning at 30 days
• 96 hours of PTO accrued annually, plus 10 paid holidays
• Optional 401(k) with matching beginning at 12 months
• Fully remote, with a leadership seat in an agency that is building its operating model around AI
• Lead generation work for professional services and home services, industries we know deeply