Associate Director, Digital Paid Media

Responsibilities

• Lead the integrated paid digital media planning process across paid search, paid social, programmatic display, video, CTV, native, and affiliate marketing in alignment with business and marketing objectives
• Translate broader marketing and paid media strategies into actionable plans, investment approaches, testing priorities, measurement frameworks, and optimization opportunities
• Partner with Digital Channel Leads and paid media channel leads to align channel plans, priorities, performance, and opportunities. Collaborating with internal stakeholders, agencies, platforms, publishers, and technology partners as needed
• Evaluate performance across channels and develop recommendations to improve media effectiveness, efficiency, consumer acquisition, engagement, and return on media investment
• Partner with analytics, measurement, data, and technology teams to advance campaign measurement, attribution, incrementality and audience strategy
• Lead budget and forecasting processes across paid media, including investment planning, pacing, and financial management, working with channel leads to monitor investment against established goals and recommend adjustments as needed
• Identify opportunities to improve digital media performance and capabilities through channel learnings, innovative technologies, data sources, automation, AI-enabled solutions, and industry best practices
• Develop and improve paid media processes, governance, documentation, and quality controls to support consistent and scalable media planning and execution
• Synthesize and present paid media performance, insights, opportunities, risks, and recommendations to the Senior Director of Digital Media, marketing leaders, and cross-functional stakeholders
• Stay current on changes across the digital advertising ecosystem, including media platforms, consumer behavior, privacy, measurement, data, technology, brand safety, and regulatory developments, and assess their impact on paid media programs

Requirements

• 7+ years of digital media, digital marketing, advertising experience
• Experience developing and managing integrated paid media programs
• Demonstrated experience across multiple digital paid media channels, including paid search, paid social, programmatic display, online video, CTV, and/or affiliate marketing
• Experience developing integrated digital media strategies and plans that connect business objectives, audiences, channels, investment, measurement, and optimization
• Solid understanding of performance media strategy and the digital advertising ecosystem, including brand, acquisition, engagement, conversion, media buying platforms, audience/data platforms, ad serving, brand safety, verification, and privacy considerations
• Demonstrated experience analyzing media and marketing performance data and applying measurement, attribution, testing, and optimization approaches to develop business and investment recommendations
• Experience managing digital media budgets, forecasting, pacing, and investment planning across multiple channels
• Advanced analytical, problem-solving, organizational, and project management skills, including advanced proficiency with Excel and PowerPoint

Preferred

• Experience within healthcare, financial services, insurance, or another highly regulated industry
• Experience working within an in-house digital media organization and managing relationships with agencies, platforms, publishers, affiliates, technology providers, and other external media partners
• Experience with digital advertising, data, and measurement technologies such as DSPs, Campaign Manager, Adobe Analytics, LiveRamp, DoubleVerify, FreshPaint, Invoca, DOMO, Tableau, or similar platforms
• Experience with advanced measurement approaches, including incrementality, attribution, media mix modeling, experimentation, and full-funnel measurement, as well as the use of first-party data and audience strategies in digital media
• Experience using automation and AI-enabled tools to improve digital media planning, activation, optimization, measurement, analysis, or operational efficiency
• Demonstrated ability to lead complex processes and initiatives through collaboration and influence within a highly matrixed organization
• Effective communication and presentation skills, including the ability to synthesize complex digital media concepts and performance data into clear recommendations for business and marketing leaders

Benefits

• benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).