Senior Manager, Paid Media

Responsibilities

• Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance in support of integrated Digital Marketing strategies set by the Digital Strategy lead
• Partner with Digital Marketing Strategy leads to ensure brand objectives, priority audiences, customer journeys, and business needs are all represented in Paid Media plans
• Set expectations with the Media AOR for what good output looks like, challenging recommendations and holding the agency accountable for quality, performance, innovation, and delivery
• Provide oversight and guidance across Paid Media investments, including monitoring budget allocation, pacing, and overall portfolio-level efficiency
• Establish & maintain Paid Media standards, benchmarks, and best practices across brands and campaigns
• Evaluate emerging media channels, partners, capabilities, and approaches; serve as an advisor to Digital Marketing & Brand teams on opportunities proactively, outside of the media planning cycle
• Partner with all stakeholders to ensure media performance is properly correlated to business impacts and customer insights
• Partner across teams such as Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure Viatris media is compliantly on the cutting edge of innovation
• Build the Paid Media capability within the Digital Marketing org through education and application of cross-portfolio learnings

Requirements

• Minimum of a bachelor's degree (or equivalent) and 2-4 years of experience. However, a combination of experience and/or education will be taken into consideration. However, a combination of experience and/or education will be taken into consideration.
• Must possess knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement; HCP and consumer media audiences; pharmaceutical advertising requirements; agency operations and cross-channel media integration.
• Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence. Ability to work with managers or directors and communicate ambiguous concepts. Ability to present to groups across the organization.
• Ability to perform computations such as percentages, ratios, and rates.
• Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis. Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems.
• Typically sitting at a desk or table. Intermittently sitting, standing, walking or stooping. Periodic travel is required.
• Normal Office Environment
• Proficiency in speaking, comprehending, reading and writing English is required.

Preferred

• Preferred: audience segmentation approaches, media measurement and attribution methodologies, and emerging media capabilities.
• Preferred experience with omnichannel campaign planning, audience segmentation, media analytics platforms, and pharmaceutical media agency management