Account Manager, Paid Media (Omnichannel)

Responsibilities

• Leading mobile and social app marketing strategy for DEPT mobile clients
• Managing a combination of managed service mobile partners and self-serve ad platforms
• Oversee budget across a variety of app install campaigns on mobile and social networks outside of Google Ads.
• Assisting in channel expansion strategies and deliverables.
• Creating roadmaps, planning strategic initiatives & optimization efforts to hit client goals and targets.
• Engaging with the POCs across the various mobile network partners, managing all forms of communication from weekly calls to daily slack questions and requests
• Monitoring daily performance metrics and campaign pacing, identify irregularities or poor performance and communicate optimization recommendations to internal team, vendors, and clients
• Campaign set up - create tracking links, build social and ASA campaigns, and communicate campaign structure, pacing, benchmarks and objectives
• Troubleshooting across attribution vendors and advertising platforms, researching discrepancies and ensuring all necessary parameters and attributes are being properly tracked
• Operating as the mobile and social expert on a mobile account, being able to advise clients on many facets of mobile app marketing strategies and tactics

Requirements

• A minimum of 2 years’ digital marketing experience experience and a minimum 1 year of experience in a client-facing digital marketing role
• Good pulse on mobile app industry and trends
• Expertise on Facebook, Tiktok, and ideally experience on at least one other social channel
• Knowledge of Facebook Advertising and proven work experience executing on Facebook Ads
• Desire to quickly learn and master social channels you may have not owned in the past
• Experience working with an MMP
• Understanding of mobile KPIs, mobile media buying tactics and strategies
• Strong analytical thinker - considers all details & angles of a situation
• Highly detail-oriented, organized, and able to excel while juggling many tasks at once
• Ability to clearly communicate & present strategies, results, and metrics to internal teams and clients

Preferred

• Experience with TikTok, Snapchat, Facebook, Twitter, Pinterest, Reddit, Quora & Apple search ads.
• You are an energetic and creative mobile marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the app marketing space
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• You are comfortable working with 3rd party tracking platforms (ex: Kochava, Adjust, AppsFlyer, etc.)
• Experience with UAC campaigns, Apple search ads and 3rd party app networks